The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
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To check your sitemap for errors, use Screamingfrog to configure it. Open the tool and select List mode. Insert the URL of your sitemap.xml to the tool by uploading it, then selecting the option for “Download sitemap”. Screamingfrog will then confirm the URLs that are found within the sitemap file. Start crawling and once done, export the data to CSV or sort it by Status Code. This will highlight errors or other potential problems that you should head on out and fix immediately.

Now for the fun part. Let’s dive into the dashboard. In this example below I am going to use the keyword “blogging.” So for me, I want to know the search volume for anywhere because a lot of my sites target the entire internet, I don’t care what country they are in. And I choose English as the language. You can easily change the location. If you are working with local clients it might make sense to narrow it down to a city or state. Note: you can also import a CSV of keywords if you are coming from a different tool or have a large list.
Remember, again since the Google AI is tracking real user behavior and using that as a quality signal - we are trying to avoid the scenario where the user visits out page and then clicks the back button which effectively takes him back to Google to search again or continue the search. If this happens, it indicates that users did not find the information they are looking for on our site.

Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.


I used to work on Youtube and blog at the same time. But when Neil Patel removed keywords research option for Youtube from Ubersuggest. I was shocked. Currently, I am working on the education board result and using free tools because I am new and have not enough money to consume paid tools. But your article taught me about more free keywords research tools. I will try them all. Thanks.
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Its important that you setup your social channels and interlink them and then engage with your users on social with the right content and drive traffic to your site through these channels. Racking up fake signals and fake followers who do not engage or visit your site through the channels, is easily detected by Google as false and it does not help your rankings. 

The WA Keyword tool works well also and I am glad you like it. I use it as well. The reason I prefer Jaaxy is because it is an entire suite of tools in one package for an affordable price. Good choice to wait until you can budget for it. The free version gives a good taste of what is available but the paid versions both Pro and Enterprise are truly game changers. Once you make the leap you wont go back. 

The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
Once you’re done getting the trust, you’ll want to ensure that your content resonates with your audience and other bloggers. As we know, every of our content on the web is meant for the end user. That said, a good website is bound to see more traffic, better links, higher retention rate, more shares and smaller bounce rates. The bottom line; off-page analysis gives you a better picture of the impression your site leaves on users.
1) SEMrush - I believe that among all the 3rd party software, SEMrush has the largest keyword database. Their search volume data is pretty accurate and aligns with the Google keyword planner. Also, based on the type of content that needs to be produced (i.e. informational, transactional, etc.), one can utilize different filtering options available in it.
Internal Links can spell the difference between leads that you can encourage to convert to a customer. Internal Linking Audit should make you well-versed in determining which URLs are relevant to your site. Check it by making sure that you are linking to the correct page version, most of which are in an HTTP/HTTPS format. Link on absolute URLs and do not forget to link to canonical page versions.
SEO Power –This takes into account the three other metrics above and determines if your keyword is a good candidate to get ranked, the indicated number is a % chance of ranking on page 1 for your keyword provided you have good content. If you can get ranked, you WILL make money online as long as you provide quality content when people find your article.
You can more strategically target a specific location by narrowing down your keyword research to specific towns, counties, or states in the Google Keyword Planner, or evaluate "interest by subregion" in Google Trends. Geo-specific research can help make your content more relevant to your target audience. For example, you might find out that in Texas, the preferred term for a large truck is “big rig,” while in New York, “tractor trailer” is the preferred terminology.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site. 

An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
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