Internal Links can spell the difference between leads that you can encourage to convert to a customer. Internal Linking Audit should make you well-versed in determining which URLs are relevant to your site. Check it by making sure that you are linking to the correct page version, most of which are in an HTTP/HTTPS format. Link on absolute URLs and do not forget to link to canonical page versions.
Performing a pagination audit can affect your SEO efforts in your site because it deals heavily with how organized your pages are. Meaning, that task of pagination audit is done with the end goal of organizing sequential pages and making sure that these are all contextually connected. Not only is this helpful for site visitors, but it also projects a message to search engines that your pages have continuity.

Hey, friends! Today I’m going to share some ridiculously easy (and free!) keyword research tips to help your blog posts get more traffic. We’re going to keep this easy-to-read without getting into all that confusing keyword mumbo-jumbo. Plus, this method doesn’t take more than a search bar! Easy, right? If you’re new to keyword research, then you’re in the right spot!
The highest number is the one that would give you the most potential return. If you have a big-time domain and can rank pretty easily on competitive keywords, start at the top. If you’re a newer, smaller site and can’t really play with the big guns yet, it might make more sense to start in the middle of the sorted keyword research list – these aren’t the “monster” keywords in your niche, but they’re also less competitive, and therefore easier to rank on.

In Chapter 2, we learned about SERP features. That background is going to help us understand how searchers want to consume information for a particular keyword. The format in which Google chooses to display search results depends on intent, and every query has a unique one. Google describes these intents in their Quality Rater Guidelines as either “know” (find information), “do” (accomplish a goal), “website” (find a specific website), or “visit-in-person” (visit a local business).

Some words have the same meaning in different places, while others have very different meanings from one place to another. One example would be the world “biscuit.” In the United States, a biscuit is a soft fluffy “bread” dough baked to golden perfection. In the UK, a biscuit is more of a sweet treat which would generally be called a cookie in the US.


Jaaxy analyzes two metric variants to determine the SEO quality of your chosen keyword. The first one is traffic, while the second one is competition. It will then give you a score from 1 – 100. When the number is high, it means that other sites you are competing with have poorly optimized their websites, and you’ll get an acceptable number of visitors. Anything over 80 is really good.
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
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