Negative SEO is basically when someone sends a ton of spammy, low quality backlinks to your site. The goal is to get Google to think your site is low quality because of all the crappy sites linking to you, and eventually devalue your site. There are actual companies that get paid to do negative SEO on behalf of their clients. It sucks, but it's reality.
Nikolay Stoyanov is a well-known Bulgarian SEO expert with nearly 10 years of SEO experience. He's a proud graduate of Brian Dean's SEO That Works course. Nikolay is an ethical SEO evangelist and has a vast experience in keyword research, on-page optimization, SEO audits and white hat link building. He's also the owner of the biggest White Hat SEO group in Facebook (17 000+ members). You can also connect with Nik on Facebook or follow him on Twitter.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
Just because a phrase didn’t appear in either of these tools doesn’t mean there is no demand for it. There are other ways to confirm that someone is interested in this topic. And for the blog posts and articles that target the informational keyphrases, we aren’t necessarily looking for huge demand. Any visibility in search can make a big difference in the performance of a post.
One important strategy for getting specific enough to rank is researching long-tail keyword phrases. For instance, instead of searching for travel agent, a user may prefer the specificity of “Disney travel agents for European cruises.” Seventy percent of Google search are long-tail queries. Long-tail presents the opportunity to optimize for your target audience. As you research keywords, look for long-tail keyword phrases you can prioritize.
In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.
I used to work on Youtube and blog at the same time. But when Neil Patel removed keywords research option for Youtube from Ubersuggest. I was shocked. Currently, I am working on the education board result and using free tools because I am new and have not enough money to consume paid tools. But your article taught me about more free keywords research tools. I will try them all. Thanks. 

Now First Step is To click On upper left Area Option Then You have option To Add your Domain name For example here i am Add Neilpatel Website Address. You can add your own.Then next step is To add domain with Google Analytics Tool or Without Google Analytics.if you click On With Google Analytics Then are Redirect to your google Analytics Account And it is use For get Additional Data (Such As Traffic You get From Backlinks). Attach it with Monitor Backlink. I Am stared without Google Analytics Tool.
Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.

Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.


Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.
After diagnosing your site through the different facets of the search engine (Google), it’s time for you to check your website as an entity. The tool we’ve always used to check on our site’s onsite status is Screaming Frog. We’ve always used it as the websites we handle grow larger as the months pass by. You set the parameters and it’s even capable of crawling/compiling outbound links to let you know if you have broken links. Here’s what the overview looks like:

The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase. Big brands often take up the top 10 results for high-volume keywords, so if you’re just starting out on the web and going after the same keywords, the uphill battle for ranking can take years of effort.
Monitor Backlinks is An Great Seo Tool Which is Create for Bloggers, Seo Agencies or Firms, Digital Marketers, And Online Entrepreneurs. With the Help of This Tool You can easily Check The quality of Backlinks of your Websites and your competitors websites or your Clients Websites.You can Also Check bad Links Or Negative Seo Affect And Tool comes With Disavow Feature Which help you to Disavow Bad Links. 
Some generic words like flowers, for example, may be associated with a wide variety of ideas, images, concepts and instructions. The extent of this term matches very little (or no) market demand, but what happens if I forgot that tomorrow is my wife’s birthday? Urgent search appears for emergency needs. Instead of searching for ‘flowers’ or ‘flowers delivery’ I could look for ‘flowers delivery 24hs’ or ‘flowers delivery same day'.
Below is the estimated scale for SEO competitiveness. Again, this is all based on just general guidelines. Use these though! I follow these quite closely actually and they do work. After writing hundreds of posts based on SEO scores from KWFinder, I can tell you that I stand behind them 100%. A lot of times if I find a keyword that is easy or super easy to rank for, I will be on 1st page of Google within a week of posting.
Tip - while building internal links you should also use keywords you want to rank the target page for as the text anchors on the linking page - without fear of over-optimization that you would have to worry about when you go about creating off-page links. However, do make sure your anchors are rotated amongst the different primary keywords of your target page. If the anchors appear in sitewide link areas (such as header and footer) its fine that the same anchor appears. Google is OK with that.
The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase. Big brands often take up the top 10 results for high-volume keywords, so if you’re just starting out on the web and going after the same keywords, the uphill battle for ranking can take years of effort.
Internal Links can spell the difference between leads that you can encourage to convert to a customer. Internal Linking Audit should make you well-versed in determining which URLs are relevant to your site. Check it by making sure that you are linking to the correct page version, most of which are in an HTTP/HTTPS format. Link on absolute URLs and do not forget to link to canonical page versions.
When you purchase something from this website, I may receive an affiliate commission.The Articles and pages on this site are my opinions and are not representative of the companies that create these products. My reviews are based on my own experience and research. I never recommend poor quality products or create false reviews to make sales. It is my intention to explain products or services so you can make an informed decision on which ones suit your needs best.
Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.
How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
If we do a search for “chili recipe” on Pinterest, they’ll give us a related search bar. See all those colored boxes with single words? These words help you build keyword phrases to use in your blog post and Pinterest marketing! Try tacking on keywords by clicking the boxes until Pinterest gives you no more suggestions. This will give you a super-detailed longtail keyword that you can use in your pin description.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines. 

XML sitemaps are especially useful because it lists your site’s most important pages, allowing the search engine to crawl them all and increase understanding on your website’s structure. Webmasters use the XML Sitemap to highlight the pages on their sites that are available for crawling. This XML file lists URLs together with additional meta-data about each of these links.
The highest number is the one that would give you the most potential return. If you have a big-time domain and can rank pretty easily on competitive keywords, start at the top. If you’re a newer, smaller site and can’t really play with the big guns yet, it might make more sense to start in the middle of the sorted keyword research list – these aren’t the “monster” keywords in your niche, but they’re also less competitive, and therefore easier to rank on.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
To find keywords which generate traffic and conversions, try to use modifiers that are appropriate for your niche. If you run a business that sells on a large scale, modifiers such as the words ‘wholesaler’ or ‘retailer’ can help you find your ideal client. People looking for quality use modifiers such as ‘best’ or ‘elegant,’ while those looking for the best price use ‘cheap’ or ‘discount’ to find your product.
However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
Do you want to learn how to perform stealth competitor research, find profitable keywords, audit paid ad campaigns, dissect your competitor's content strategies, perform backlink analysis, keyword rank tracking and identify site monetization opportunities? Download "The Ultimate SEMrush Playbook" below and get access to 34 stealth competitor research strategies...

I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
Jaaxy analyzes two metric variants to determine the SEO quality of your chosen keyword. The first one is traffic, while the second one is competition. It will then give you a score from 1 – 100. When the number is high, it means that other sites you are competing with have poorly optimized their websites, and you’ll get an acceptable number of visitors. Anything over 80 is really good.
How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
So Let me Show you A Quick guide that how to use monitor backlinks Tool.Before Start Ahead make Sure that you have a Monitor Backlinks Account. if you don’t have Then please make A account first.You can Make An Free Account And Monitor backlinks Give you 30 days Free Trial free Of Cost And you don’t need to Add Any Payment Option. just add Your email Address and just Make your Account.With free trial you can Add your own Website for checking Links and Two  of your Competitors websites.So Don’t Waste time Make Account First and Signup Now.

The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.


Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.

I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.

The experts love SEMrush, but will you? Take the tool for a test drive and decide for yourself. For a limited time I'm giving all my readers an exclusive one month free access to SEMrush PRO. You'll get unrestricted access to all the tool's features. If you decide SEMrush is not for you, cancel anytime during the one month trial and you won't be charged a penny. 
[click_to_tweet tweet=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience. – Ankit Singla, MasterBlogging.com” quote=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience.”]
Traffic is a consequential effect of your SEO efforts. If you were able to improve your search visibility for a high volume keyword, you can almost be sure that your site’s traffic count will also increase. However, a drop in an otherwise steady number of traffic does not always mean that your search visibility took a drop as well. Take a look at this example:

If the pages you’ve created don’t rank for the keywords you’ve selected, you should re-evaluate your content strategy and adjust. If your page isn’t generating organic traffic, focus on less competitive keywords. Unfortunately in reality this is pretty common. The good thing is, you’ve collected a lot of actual keyword data at this stage. Adjust your keyword strategy and use this data in your advantage.      
Ultimately, an SEO audit is only helpful if it is understood, and an SEO company is only good if it is helpful. Choose an experienced, data-driven and professional digital marketing company for your SEO audit. But also choose a good, trustworthy and transparent digital marketing company that will sit down with you to explain their audit in plain terms.
There’s always more than one way to ask a question. Consider synonyms and semantic variations on keywords describing your services. Google’s RankBrain technology recognizes synonyms and expands their search results accordingly. Google also punishes websites for stuffing their content with repetitive keywords. Synonyms and variations can help you to reach a larger audience and avoid Google penalties for keyword stuffing.
Note! Google often shows search results for general meanings, rather than specific words and phrases. When you search for a phrase in Google, you’ll see the keyword bolded in the search results. Look closely and you may find words you didn’t search for bolded in those same search results. For example, a search for “HVAC repair” returns search listings with phrases such as “heating” and “air conditioning.”

Jaaxy is an online keyword finder owned by Kyle Loudoun and Carson Lim that promises to help you find low-competition keywords that will help you improve your rank in the search engines. Other Jaaxy features include alphabet soup, which allows you to brainstorm for keywords; saved list, which allows you to save your list of keywords so that you can view them later; and search analysis, which lets you search what is already on search engines such as Yahoo, Google, and Bing. Jaaxy offers a free trial as you get started, and you can also choose between the pro version and the enterprise version if you like how it works.


Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.
With so many other factors that determine how well your video does, there’s no reason to add the expense to your plate if it’s not already there. So, leverage your free options! Use them to find keyword suggestions and sort them based on their volume and potential for your business. If you decide that you need more after that, move up to the big leagues.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.

However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
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