At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.
A website is a delicate object that needs constant maintenance and care from webmasters and SEOs. Our job is to create the most optimized site that contains useful, authoritative, and high-quality content that is able to assist users in their search queries and help them find what they’re looking for. So, how do we do that? We audit the site to find the broken facets and fix them accordingly. Here’s how:

Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.

For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.
For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.

Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.
To check your sitemap for errors, use Screamingfrog to configure it. Open the tool and select List mode. Insert the URL of your sitemap.xml to the tool by uploading it, then selecting the option for “Download sitemap”. Screamingfrog will then confirm the URLs that are found within the sitemap file. Start crawling and once done, export the data to CSV or sort it by Status Code. This will highlight errors or other potential problems that you should head on out and fix immediately.
Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.
XML sitemaps are especially useful because it lists your site’s most important pages, allowing the search engine to crawl them all and increase understanding on your website’s structure. Webmasters use the XML Sitemap to highlight the pages on their sites that are available for crawling. This XML file lists URLs together with additional meta-data about each of these links.
This will instruct search engines to avoid this specific link. The attributes found above helps define the relationship that a page or content has with the link it is tagged with. Nofollow links are mostly used in blogs or forum comment because this deems spammers powerless. This was created to make sure that inserting links is not abused by those who buy links or sell them for their gain. As a webmaster, it is your job to check your pages for these links. Inspect the code and see if the links are tagged with its corresponding follow or nofollow attribute.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.
I know there are other tools that have nice features as well and I have tried some of them, but I always come back to Jaaxy, why? because it is very accurate with the data it provides and is easy to use once you get into it. From SEO to finding available affiliate programs for products to checking my ranks in SERPS It has it all in one package. I love it.
Checking if your site is indexed properly is essential. You can do this inside Search Console. You need to make sure that all your pages are crawled and indexed and that you don't have any 404 errors or other page indexing issues - which includes the AMP (Accelerated Mobile Page) indexing issues - should you already have submitted your AMP powered site for the mobile index.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
To qualify to appear in the snack pack or the resulting local search pages, your business needs to be verified by the Google My Business service, which involves registering, getting a physical post card from Google with a code, validating the code and setting up perfect NAP (Name, Address, Phone Number) data across your site, Google Maps, and other citation services and directory listings.
When you purchase something from this website, I may receive an affiliate commission.The Articles and pages on this site are my opinions and are not representative of the companies that create these products. My reviews are based on my own experience and research. I never recommend poor quality products or create false reviews to make sales. It is my intention to explain products or services so you can make an informed decision on which ones suit your needs best.
I know there are other tools that have nice features as well and I have tried some of them, but I always come back to Jaaxy, why? because it is very accurate with the data it provides and is easy to use once you get into it. From SEO to finding available affiliate programs for products to checking my ranks in SERPS It has it all in one package. I love it.
Checking if your site is indexed properly is essential. You can do this inside Search Console. You need to make sure that all your pages are crawled and indexed and that you don't have any 404 errors or other page indexing issues - which includes the AMP (Accelerated Mobile Page) indexing issues - should you already have submitted your AMP powered site for the mobile index.
It's wonderful to deal with keywords that have 50,000 searches a month, or even 5,000 searches a month, but in reality, these popular search terms only make up a fraction of all searches performed on the web. In fact, keywords with very high search volumes may even indicate ambiguous intent, which, if you target these terms, it could put you at risk for drawing visitors to your site whose goals don't match the content your page provides.
If you want a quick and dirty analysis of a URL, this free backlinks checker is the place to come. It’s free and the information is basic but comprehensive. Because it is so simple to use, it is perfect for the beginner. It is a fast way for any marketer, beginner to advanced, to analyze the links on a URL. You do need to have an idea what backlinks are and how they fit into an overall ranking strategy in order to use the information effectively.

NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.


NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.
I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.
There’s always more than one way to ask a question. Consider synonyms and semantic variations on keywords describing your services. Google’s RankBrain technology recognizes synonyms and expands their search results accordingly. Google also punishes websites for stuffing their content with repetitive keywords. Synonyms and variations can help you to reach a larger audience and avoid Google penalties for keyword stuffing.
It’s important to note that entire websites don’t rank for keywords — pages do. With big brands, we often see the homepage ranking for many keywords, but for most websites this isn’t usually the case. Many websites receive more organic traffic to pages other than the homepage, which is why it’s so important to diversify your website’s pages by optimizing each for uniquely valuable keywords.
Ultimately, an SEO audit is only helpful if it is understood, and an SEO company is only good if it is helpful. Choose an experienced, data-driven and professional digital marketing company for your SEO audit. But also choose a good, trustworthy and transparent digital marketing company that will sit down with you to explain their audit in plain terms.
Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.
Hi, Great article! the tools you listed in this article are great. I tried only Keyword planner and at present I’m using a long tail pro for Keyword search but I didn’t try the other tools you said. Because I’m new to this and now only I’m learning one by one. At this time, I thought this guide will help me to know more about keyword search tools. It’s wonder and thank you so much for this nice guide.

Yes solid keyword data dramatically changes the game as far as rankings go. I have seen many tools that provide Cost per click stats and meaningless charts that confuse most users. the data Jaaxy provides helps drive “organic” traffic to your site on a consistent basis which will out perform PPC sites every time. I like how you say thinking like the end user, as I feel that way when I search. I dive into what people are looking for and it really helps drive content idea’s. I have seen great results from that.
Every online search starts with a keyword. This can be, by simply typing in your keyword into the Google search box or by using voice activated search. Based on the user input, search engines will return the most relevant results to answer the query. Optimizing your content and ranking for the right keywords, determines the success of your website and your online business.
To find keywords which generate traffic and conversions, try to use modifiers that are appropriate for your niche. If you run a business that sells on a large scale, modifiers such as the words ‘wholesaler’ or ‘retailer’ can help you find your ideal client. People looking for quality use modifiers such as ‘best’ or ‘elegant,’ while those looking for the best price use ‘cheap’ or ‘discount’ to find your product.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
Keyword research is an important part of SEO, because it will help you to understand the interests of your customers. Based on this knowledge, you’re able to identify  keyword opportunities in your industry that will help you to write successful online content. By doing your keyword research the right way, your able to have a positive impact on your content performance. Translating into higher rankings, better content engagement and a higher conversion rate. 
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
We also have a very unique “Local Search” only keyword search that cross references the populations of all towns and cities in USA, Canada & UK. So you can put in a search like “plumber” then choose to see all the cities in “California” with a population of between 50k – 100k and it will spit out plumber suggestions attached to the locale. Pretty neat.
The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase. Big brands often take up the top 10 results for high-volume keywords, so if you’re just starting out on the web and going after the same keywords, the uphill battle for ranking can take years of effort.

With so many other factors that determine how well your video does, there’s no reason to add the expense to your plate if it’s not already there. So, leverage your free options! Use them to find keyword suggestions and sort them based on their volume and potential for your business. If you decide that you need more after that, move up to the big leagues.


I like to start with Google first, because Google looks at more of the words within our blog post and tends to keep content evergreen longer. This method is so simple and I learned it from Lena over at WhatMommyDoes.com. Simply go to Google and start typing in a couple words related to your blog post. It will give you suggestions of what people are searching for – hello, keywords!
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