I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.

Yes solid keyword data dramatically changes the game as far as rankings go. I have seen many tools that provide Cost per click stats and meaningless charts that confuse most users. the data Jaaxy provides helps drive “organic” traffic to your site on a consistent basis which will out perform PPC sites every time. I like how you say thinking like the end user, as I feel that way when I search. I dive into what people are looking for and it really helps drive content idea’s. I have seen great results from that.

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