Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
Internal links are one of the most important ingredients of SEO. The pages should appear connected, otherwise, it would just be a waste of a domain. Internal Linking Audit highlights user experience as its primary goal since the connections between pages may cause your site performance to falter. As your website is an interconnection of pages, you have to determine the most valuable content that you want the user to visit. This is why linking to these types of pages are one of the most important optimization tactics you can do.
Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular. If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.