Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.
However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
If you have an "Action against Site" notice - then your site drops out totally from the SERPs and you have essentially been de-indexed. There will be a notice from the manual webspam team (real person) inside Search Console messages. If this happens, you cannot do much other than fix things and then send a plea and appeal to Google literally begging them to put your site back in their index - because you have cleaned up everything you do (or your SEO company did to your site).
Jaaxy analyzes two metric variants to determine the SEO quality of your chosen keyword. The first one is traffic, while the second one is competition. It will then give you a score from 1 – 100. When the number is high, it means that other sites you are competing with have poorly optimized their websites, and you’ll get an acceptable number of visitors. Anything over 80 is really good.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Some words have the same meaning in different places, while others have very different meanings from one place to another. One example would be the world “biscuit.” In the United States, a biscuit is a soft fluffy “bread” dough baked to golden perfection. In the UK, a biscuit is more of a sweet treat which would generally be called a cookie in the US.
Very true about Jaaxy and the relevant results, I see to many tools providing graphs and PPC info that has little to no impact on how to maintain good rank standings. Jaaxy has it all in one place and really delivers the goods. The updated rank checker is fabulous as you can track your progress over time and see how you are doing. The price is very reasonable if you consider it is for a business, and it should really be the only keyword tool you need once you learn all the perks within, which will ultimately save money. The interface has changed and is even more user friendly than before.
You can find broken internal links from within the Search Console. You need to attend to each warning appropriately telling Google that you have fixed it. Having excessive 404s will hurt your site if they are really 404s, because anyone could escalate the 404s by pointing randomly to pages that don't exist from external places, which is why this is not that big of a deal - but should be looked at.
Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.
We do a weekly checkup of our traffic count and once we saw the sudden drop, we knew something was wrong. The problem was, we didn’t do anything. I just published a new post and it suddenly became that way. I won’t go into how we investigated and fixed the cause of the drop, but this just goes to show how important it is to do a regular check of your traffic in Google Analytics. If we didn’t do the regular checks, then our traffic count might have just stayed that way until it becomes a crisis.
To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.