The WA Keyword tool works well also and I am glad you like it. I use it as well. The reason I prefer Jaaxy is because it is an entire suite of tools in one package for an affordable price. Good choice to wait until you can budget for it. The free version gives a good taste of what is available but the paid versions both Pro and Enterprise are truly game changers. Once you make the leap you wont go back.
A site audit is a complete analysis of every single factor that determines your website’s visibility in search engines. It’s basically when you engage the services of a professional to examine your website with tools thus giving you a better idea of where you have problems that need fixing. In other words, a detailed website audit will give you a better understanding as to why your website is not performing the way it should. For the most part, a normal website should serve its purpose of attracting visitors, keeping them hooked and hopefully convert them into paying customers.
A website is a delicate object that needs constant maintenance and care from webmasters and SEOs. Our job is to create the most optimized site that contains useful, authoritative, and high-quality content that is able to assist users in their search queries and help them find what they’re looking for. So, how do we do that? We audit the site to find the broken facets and fix them accordingly. Here’s how:
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
One important strategy for getting specific enough to rank is researching long-tail keyword phrases. For instance, instead of searching for travel agent, a user may prefer the specificity of “Disney travel agents for European cruises.” Seventy percent of Google search are long-tail queries. Long-tail presents the opportunity to optimize for your target audience. As you research keywords, look for long-tail keyword phrases you can prioritize.

Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Below is the estimated scale for SEO competitiveness. Again, this is all based on just general guidelines. Use these though! I follow these quite closely actually and they do work. After writing hundreds of posts based on SEO scores from KWFinder, I can tell you that I stand behind them 100%. A lot of times if I find a keyword that is easy or super easy to rank for, I will be on 1st page of Google within a week of posting.

KWFinder was developed and created by Peter Hrbacik. He is amazing at providing great support for the tool. They have live chat on their website, which I have used quite a few times during the day. Also, their email support is also awesome. Below are a couple email conversations I have had with Peter. In this first email I suggested that they make the category headers clickable. Peter responded within 24 hours and said they will probably change it. And a couple days later, the change was implemented.


You can also indicate which pages don't need to be crawled or are not important. You call the Googlebot to crawl and index your site from inside the Google Search Console. However, do note that although Google "looks" at your sitemap - Google is more interested in doing a raw crawl of your site - jumping from one link to another to spider all the pages in its database. By doing that, it also forms a link map of your site into its own index - which tell it which pages on your site are the most important pages (they are the ones that have the most links - the most prominent links).

Nikolay Stoyanov is a well-known Bulgarian SEO expert with nearly 10 years of SEO experience. He's a proud graduate of Brian Dean's SEO That Works course. Nikolay is an ethical SEO evangelist and has a vast experience in keyword research, on-page optimization, SEO audits and white hat link building. He's also the owner of the biggest White Hat SEO group in Facebook (17 000+ members). You can also connect with Nik on Facebook or follow him on Twitter.
For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.

There are many tools that can be used here as well to show you the SEO strategy of your rivals. Use this section to see where their strategy is working and build upon it, and where it is failing them, and then talk with your digital marketing firm about how to avoid those same pitfalls. This section should include actionable next steps for you and your firm to follow.


You can also block certain files or folders with passwords to the public or from certain bots. For example if you are still setting up a site and don't want it accessed - you can block it. This is very useful when building your Private Blog Network, because you can block tools like Ahrefs and Majestic from crawling your PBN site and hence hide any backlinks to your main money site from being discovered by your competitors (and therefore hide your PBN entirely). You can read up on Private Blog Networks and how to build them in my PBN guide.


Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.
KWFinder was developed and created by Peter Hrbacik. He is amazing at providing great support for the tool. They have live chat on their website, which I have used quite a few times during the day. Also, their email support is also awesome. Below are a couple email conversations I have had with Peter. In this first email I suggested that they make the category headers clickable. Peter responded within 24 hours and said they will probably change it. And a couple days later, the change was implemented.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.
NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.
Anjali, I think you should start with the Keyword Planner from Google. As a free option it is one of the best. SEMRush is great but you need to pay for it to be really effective. After GKP (Google Keyword Planner) I would also take a look at the other, more unknown suggestions Ankit talked about like KWFinder or Keyword Eye – they are quite good and will sometimes reveal keywords you wouldn’t find otherwise (for free).
Moz Keyword Explorer - Input a keyword in Keyword Explorer and get information like monthly search volume and SERP features (like local packs or featured snippets) that are ranking for that term. The tool extracts accurate search volume data by using live clickstream data. To learn more about how we're producing our keyword data, check out Announcing Keyword Explorer.
Its important that you setup your social channels and interlink them and then engage with your users on social with the right content and drive traffic to your site through these channels. Racking up fake signals and fake followers who do not engage or visit your site through the channels, is easily detected by Google as false and it does not help your rankings.
For example Amazon as compared to a smaller niche Ecommerce website. Amazon does not need a blog to promote its content, the product landing pages alone do the trick and it does not need to funnel down traffic because of its already existing authority and the fact that thousands and millions of affiliates are promoting and bloggers are already writing about the products that get listed - and also that the reviews on the product pages form some fantastic content.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
Todd, as a Wealthy Affiliate member, I have known about Jaaxy for a while, but never fancied spending the membership money whilst I had access to the keyword search tool offered by Wealthy Affiliate. However, I have now started piloting Jaaxy on the first 30 free searches, and boy if you are right! It is truly a powerful tool, which not only enables a genuine keyword search which reflects Serp ranking on the major SEO (and I have tested this myself by ‘playing about’ with keywords on these platforms), but it also offers website ranking, which for the same price you never find on alternative keyword search tools available on the market. To me, this in itself is a winning combination – definitely worth the upgrade to Pro membership!
Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization – consisting of different factors that are inside your website need to be checked and optimized, offsite optimization – consists of different factors that deal with links that connect other websites to yours, and technical optimization – everything technical (codes and other factors that need IT expertise). All of these are important for your rankings and should not be disregarded. But the challenge is to find the pain points out of all these facets and fix them.
Pagination is implemented for instances when you need to break content into multiple pages. This is especially useful for product descriptions used in eCommerce websites or a blog post series. Tying your content together will signal the search engine to think that your site is optimized enough to allow them to assign indexing properties to these set of pages.
Some generic words like flowers, for example, may be associated with a wide variety of ideas, images, concepts and instructions. The extent of this term matches very little (or no) market demand, but what happens if I forgot that tomorrow is my wife’s birthday? Urgent search appears for emergency needs. Instead of searching for ‘flowers’ or ‘flowers delivery’ I could look for ‘flowers delivery 24hs’ or ‘flowers delivery same day'.
For sure there is much more under the hood with Jaaxy than just keywords, I use the rank checker quite a bit to see the trends on each search engine to get an idea of how they process my posts, it really helps, and you can set it to update twice a week for rank checks so it keeps you up to date. Yes the free portion is fabulous, as people can get a good idea of what is available and still get good results. 30 free searches can bang out some great content potential. This new Jaaxy 3.0 as I call it, is loaded and continues to offer all you need for online data information and SEO. It is the only tool I need, which saves cost.
Anyways, I hope that you found my review helpful. While I highly recommend this tool (I use it everyday), I recognize that it is on the pricey side. I wanted to give you an alternative that would provide you tons of value for your money. I hope you check out the wealthy affiliate platform (check out the review). If you do, you will see that it is an amazing value with Jaaxy included!
This is something I’ll admit that I’ve done in the past – just assumed that ‘these are the keywords consumers must be using’, but keyword research tools have shown a plethora of terms that I certainly wouldn’t have managed to come up with, and I agree that as the language of products evolve, we should do regular checks to ensure we’re keeping up with that evolution.
Just because a phrase didn’t appear in either of these tools doesn’t mean there is no demand for it. There are other ways to confirm that someone is interested in this topic. And for the blog posts and articles that target the informational keyphrases, we aren’t necessarily looking for huge demand. Any visibility in search can make a big difference in the performance of a post.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment. 

First, make sure that you have an XML sitemap for your website and have submitted it to Google Search Console. This will tell the search engine where all your webpages are so that they can be crawled. And it also establishes you as the original author of your site content, which can stop it being removed from search engine listings for duplicated content.
Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.
If you want a quick and dirty analysis of a URL, this free backlinks checker is the place to come. It’s free and the information is basic but comprehensive. Because it is so simple to use, it is perfect for the beginner. It is a fast way for any marketer, beginner to advanced, to analyze the links on a URL. You do need to have an idea what backlinks are and how they fit into an overall ranking strategy in order to use the information effectively.
Hi, Great article! the tools you listed in this article are great. I tried only Keyword planner and at present I’m using a long tail pro for Keyword search but I didn’t try the other tools you said. Because I’m new to this and now only I’m learning one by one. At this time, I thought this guide will help me to know more about keyword search tools. It’s wonder and thank you so much for this nice guide.
Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
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