Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.
If you get an "Action Against Links" notice - there is no plea you can send. Your site or some pages of it - would basically have a lot of rankings. To fix things you need to fix links and any other on-page and other issues and wait for the re-crawl to happen. Since the Penguin algorithm is not real-time... you will see ranking gains faster and you do not have to wait for a data-refresh to happen to see any benefits of your link purge or SEO fixes.
I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.
Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.
You can check if your images are unique by going to images.google.com and inputting or uploading your image or its URL location. If your site shows up on top for the image (or if its the only image that shows up) - then its unique. Google can also now "see" whats inside each images with its AI - so if you are a site about dogs - make sure you put up dog images in your pages and not cats 🙂

Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.


For high-volume searches, keyword selection tools are usually quite efficient. Conversely, when the volume is low, the results are often misleading or near zero. In 2004, Google engineer Amit Singhal announced that over 50% of searches on Google were unique. Also, a 2009 study showed a 22% increase in the length of the search strings of 8 words or more.
I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.

Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget. 

NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.

After diagnosing your site through the different facets of the search engine (Google), it’s time for you to check your website as an entity. The tool we’ve always used to check on our site’s onsite status is Screaming Frog. We’ve always used it as the websites we handle grow larger as the months pass by. You set the parameters and it’s even capable of crawling/compiling outbound links to let you know if you have broken links. Here’s what the overview looks like:


I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
×