You can find broken internal links from within the Search Console. You need to attend to each warning appropriately telling Google that you have fixed it. Having excessive 404s will hurt your site if they are really 404s, because anyone could escalate the 404s by pointing randomly to pages that don't exist from external places, which is why this is not that big of a deal - but should be looked at.
There’s always more than one way to ask a question. Consider synonyms and semantic variations on keywords describing your services. Google’s RankBrain technology recognizes synonyms and expands their search results accordingly. Google also punishes websites for stuffing their content with repetitive keywords. Synonyms and variations can help you to reach a larger audience and avoid Google penalties for keyword stuffing.
We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
After diagnosing your site through the different facets of the search engine (Google), it’s time for you to check your website as an entity. The tool we’ve always used to check on our site’s onsite status is Screaming Frog. We’ve always used it as the websites we handle grow larger as the months pass by. You set the parameters and it’s even capable of crawling/compiling outbound links to let you know if you have broken links. Here’s what the overview looks like:
Jaaxy analyzes two metric variants to determine the SEO quality of your chosen keyword. The first one is traffic, while the second one is competition. It will then give you a score from 1 – 100. When the number is high, it means that other sites you are competing with have poorly optimized their websites, and you’ll get an acceptable number of visitors. Anything over 80 is really good.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.
Hey, friends! Today I’m going to share some ridiculously easy (and free!) keyword research tips to help your blog posts get more traffic. We’re going to keep this easy-to-read without getting into all that confusing keyword mumbo-jumbo. Plus, this method doesn’t take more than a search bar! Easy, right? If you’re new to keyword research, then you’re in the right spot!
Anyone that reads my blog knows that am a huge fan of SEO and keyword research. I have grown flizo.com from 0 to over 75,000 organic visitors a month, all based on SEO and keyword research, using only KWFinder. I rarely write anything without first doing keyword research. In fact, I wrote a whole blog post about how a little SEO keyword research increased my reach by 170%.

It’s important to note that entire websites don’t rank for keywords — pages do. With big brands, we often see the homepage ranking for many keywords, but for most websites this isn’t usually the case. Many websites receive more organic traffic to pages other than the homepage, which is why it’s so important to diversify your website’s pages by optimizing each for uniquely valuable keywords.


Once you’ve profiled your customers, it’s time to brainstorm what topics your target audience is interested in. What topics are people searching for related to your business? “Google suggest” is a wonderful resource for brainstorming keywords. Google will predict queries based on audience patterns and, by doing so, reveal popular search queries. Social media, YouTube and Wikipedia also similarly reveal search trends by attempting to complete your queries. Do not forget about on-site search! You may have a wealth of topic data in your own analytics. Your website analytics will reveal what your customers are searching for on your website.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.  

If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.

[click_to_tweet tweet=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience. – Ankit Singla, MasterBlogging.com” quote=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience.”]

3) Google: This is pretty straight forward but it’s the main reason I like it. I search for my main seed keyword in Google, and use the keywords that Google itself highlights in bold on the search results, plus the “Searches related to” section at the bottom to get keyword variations or LSI. That’s basically what Google is telling you that topic is about. No need for a thousands other tools. I use these to optimize the on page of my target pages as well.


An SEO audit is the process of following a checklist or tool (or both) to evaluate how search engine friendly a website is. An SEO audit will consider on page factors (on the website itself) and off page factors (including inbound links and brand search volume). A good SEO audit will consider the crawlability, indexability, and quality score of a website based upon up to date Google ranking factors.
What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
Jaaxy keyword research tool is a web-based tool which requires a membership to use. Providing High-quality SEO keyword research information to the user to allow them to produce content on their site that will rank and get actionable traffic. Jaaxy pulls information from Google, Bing, and Yahoo, to show the most relevant information regarding keywords. Not just pay per click data, but the right data that shows you what you need in order to properly put together a post or a page and get it on page 1

How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
Note - at this point Google already has baseline metrics from other search results. So, if your site beats them by a factor of say 3x then Google thinks - hey.. this page looks to be way better - so why not stick its rankings in the long term and why not even bounce it up higher and see what happens and measure again how users engage with the site?

Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMrush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.

For high-volume searches, keyword selection tools are usually quite efficient. Conversely, when the volume is low, the results are often misleading or near zero. In 2004, Google engineer Amit Singhal announced that over 50% of searches on Google were unique. Also, a 2009 study showed a 22% increase in the length of the search strings of 8 words or more.


There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.
Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.
This is something I’ll admit that I’ve done in the past – just assumed that ‘these are the keywords consumers must be using’, but keyword research tools have shown a plethora of terms that I certainly wouldn’t have managed to come up with, and I agree that as the language of products evolve, we should do regular checks to ensure we’re keeping up with that evolution.
So after seeing the keyword “blogging” is hard to rank for, what should you do? Well, this is where I use another free tool to even more quickly generate long tail variations. KWFinder does this as well, but not as quick. So I launch a tool called Ubersuggest . It is 100% free and no subscriptions required unlike keywordtool.io. So I input the keyword “blogging” into it and I search for a better long tail variation. I see one that catches my eye, “blogging away debt.”

Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.
Long tail keywords are the low hanging fruit of keyword research. These are phrases with low competition, and generally low search volume as well. While any individual long tail keyword might not attract a ton of organic traffic, targeting them en masse can be an easy way to quickly pick up steam in your niche and poise yourself for tackling more competitive search terms.
When a business has many citations with few inconsistencies, Google has more evidence that there is a relevant business is in that location. Therefore, Google is more likely to show that business listing when visitors in that area search for a related phrase. To quickly improve the number and consistency of your citations and improve your local SEO, consider using a service such as Yext, BrightLocal or Moz Local.
The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase. Big brands often take up the top 10 results for high-volume keywords, so if you’re just starting out on the web and going after the same keywords, the uphill battle for ranking can take years of effort.
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.

Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
KWFinder is one of those tools I use multiple times throughout every single day. Whenever I come up with an idea for a post or am writing a post I always make sure to check on the keyword volume and difficulty. It makes the process for keyword research way easier than other tools! I am always surprised by how fast the tool returns the results. Especially if you compare it to alternatives like Long Tail Pro, which I stopped using a long time ago. Whether you are blogging, creating landing pages, or writing any kind of content for the web, I highly urge you to try KWFinder. It is become a crucial part of my toolset and I would not be as good of a marketer without it.
QSR (Quoted Search Results) – This is your competition. This is the number of websites using the same exact keyword you searched for.  If you aim under 400, you have a good chance of getting ranked (300 is ideal). I try and keep mine below 150 so I have a much better chance of getting results much quicker  The opportunities are truly endless for keywords and having this information is extremely helpful
3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It's pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.
Sometimes, you will find a keyword that you want to use, but there are simply too many rival websites around it. The search analysis feature included in Jaaxy allows you to take an in-depth look into what your competition is doing. To do this, you will have to provide the keyword for which you intend to rank your content into the search analysis bar and then press “find keywords”
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.
Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
This will instruct search engines to avoid this specific link. The attributes found above helps define the relationship that a page or content has with the link it is tagged with. Nofollow links are mostly used in blogs or forum comment because this deems spammers powerless. This was created to make sure that inserting links is not abused by those who buy links or sell them for their gain. As a webmaster, it is your job to check your pages for these links. Inspect the code and see if the links are tagged with its corresponding follow or nofollow attribute. 
×