We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers. 

Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
The experts love SEMrush, but will you? Take the tool for a test drive and decide for yourself. For a limited time I'm giving all my readers an exclusive one month free access to SEMrush PRO. You'll get unrestricted access to all the tool's features. If you decide SEMrush is not for you, cancel anytime during the one month trial and you won't be charged a penny. 
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMrush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.

Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
Relation building – Find influencers in your market, who already published well performing content. For example: Best SEO Tools For.. , Top 10 products, etc. You know these authors are interested in your subject and are possible able (when they like your product or service) to get you in front of your audience and earn you a valuable link doing so. To quickly identify list post, resources and authors for your subject have a look at the Link Building Tool.

It depends on what you need to do… If you just need to lookup search volumes, then KWFinder is a winner and cheap. Check out my other blog post on SEMrush that describes the 6 different ways I use it: https://flizo.com/semrush-review/ If you don’t need any of those features, then I would go with KWFinder. If you need some of those features, then I would go with SEMrush as you can lookup search volume in both.
Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.
A site audit is a complete analysis of every single factor that determines your website’s visibility in search engines. It’s basically when you engage the services of a professional to examine your website with tools thus giving you a better idea of where you have problems that need fixing. In other words, a detailed website audit will give you a better understanding as to why your website is not performing the way it should. For the most part, a normal website should serve its purpose of attracting visitors, keeping them hooked and hopefully convert them into paying customers.
What is KWFinder? Well, KWFinder is really an alternative to Google’s keyword planner, which just sucks. Anyone that uses AdWords or any of Google’s tools on a daily basis know that they are just very clunky and the UI is lacking. But of course, it is free so sometimes you can’t be too picky. But in my opinion, if a tool provides real value and speeds up my work, then it is worth every penny.
Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.
Nikolay Stoyanov is a well-known Bulgarian SEO expert with nearly 10 years of SEO experience. He's a proud graduate of Brian Dean's SEO That Works course. Nikolay is an ethical SEO evangelist and has a vast experience in keyword research, on-page optimization, SEO audits and white hat link building. He's also the owner of the biggest White Hat SEO group in Facebook (17 000+ members). You can also connect with Nik on Facebook or follow him on Twitter.
A website is a delicate object that needs constant maintenance and care from webmasters and SEOs. Our job is to create the most optimized site that contains useful, authoritative, and high-quality content that is able to assist users in their search queries and help them find what they’re looking for. So, how do we do that? We audit the site to find the broken facets and fix them accordingly. Here’s how:

I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
Keyword research is an important part of SEO, because it will help you to understand the interests of your customers. Based on this knowledge, you’re able to identify  keyword opportunities in your industry that will help you to write successful online content. By doing your keyword research the right way, your able to have a positive impact on your content performance. Translating into higher rankings, better content engagement and a higher conversion rate. 
1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.

Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?
For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.
Now for the fun part. Let’s dive into the dashboard. In this example below I am going to use the keyword “blogging.” So for me, I want to know the search volume for anywhere because a lot of my sites target the entire internet, I don’t care what country they are in. And I choose English as the language. You can easily change the location. If you are working with local clients it might make sense to narrow it down to a city or state. Note: you can also import a CSV of keywords if you are coming from a different tool or have a large list.
You can also indicate which pages don't need to be crawled or are not important. You call the Googlebot to crawl and index your site from inside the Google Search Console. However, do note that although Google "looks" at your sitemap - Google is more interested in doing a raw crawl of your site - jumping from one link to another to spider all the pages in its database. By doing that, it also forms a link map of your site into its own index - which tell it which pages on your site are the most important pages (they are the ones that have the most links - the most prominent links).
Jaaxy is an online keyword finder owned by Kyle Loudoun and Carson Lim that promises to help you find low-competition keywords that will help you improve your rank in the search engines. Other Jaaxy features include alphabet soup, which allows you to brainstorm for keywords; saved list, which allows you to save your list of keywords so that you can view them later; and search analysis, which lets you search what is already on search engines such as Yahoo, Google, and Bing. Jaaxy offers a free trial as you get started, and you can also choose between the pro version and the enterprise version if you like how it works.
You can more strategically target a specific location by narrowing down your keyword research to specific towns, counties, or states in the Google Keyword Planner, or evaluate "interest by subregion" in Google Trends. Geo-specific research can help make your content more relevant to your target audience. For example, you might find out that in Texas, the preferred term for a large truck is “big rig,” while in New York, “tractor trailer” is the preferred terminology.
I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.

QSR (Quoted Search Results) – This is your competition. This is the number of websites using the same exact keyword you searched for.  If you aim under 400, you have a good chance of getting ranked (300 is ideal). I try and keep mine below 150 so I have a much better chance of getting results much quicker  The opportunities are truly endless for keywords and having this information is extremely helpful
Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
Yes solid keyword data dramatically changes the game as far as rankings go. I have seen many tools that provide Cost per click stats and meaningless charts that confuse most users. the data Jaaxy provides helps drive “organic” traffic to your site on a consistent basis which will out perform PPC sites every time. I like how you say thinking like the end user, as I feel that way when I search. I dive into what people are looking for and it really helps drive content idea’s. I have seen great results from that.
When you purchase something from this website, I may receive an affiliate commission.The Articles and pages on this site are my opinions and are not representative of the companies that create these products. My reviews are based on my own experience and research. I never recommend poor quality products or create false reviews to make sales. It is my intention to explain products or services so you can make an informed decision on which ones suit your needs best.
Jaaxy keyword research tool is a web-based tool which requires a membership to use. Providing High-quality SEO keyword research information to the user to allow them to produce content on their site that will rank and get actionable traffic. Jaaxy pulls information from Google, Bing, and Yahoo, to show the most relevant information regarding keywords. Not just pay per click data, but the right data that shows you what you need in order to properly put together a post or a page and get it on page 1
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.

Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.

Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.
Now for the fun part. Let’s dive into the dashboard. In this example below I am going to use the keyword “blogging.” So for me, I want to know the search volume for anywhere because a lot of my sites target the entire internet, I don’t care what country they are in. And I choose English as the language. You can easily change the location. If you are working with local clients it might make sense to narrow it down to a city or state. Note: you can also import a CSV of keywords if you are coming from a different tool or have a large list.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.

We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
Jaaxy is an online keyword finder owned by Kyle Loudoun and Carson Lim that promises to help you find low-competition keywords that will help you improve your rank in the search engines. Other Jaaxy features include alphabet soup, which allows you to brainstorm for keywords; saved list, which allows you to save your list of keywords so that you can view them later; and search analysis, which lets you search what is already on search engines such as Yahoo, Google, and Bing. Jaaxy offers a free trial as you get started, and you can also choose between the pro version and the enterprise version if you like how it works.
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