Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.

3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It's pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.


Jaaxy is an online keyword finder owned by Kyle Loudoun and Carson Lim that promises to help you find low-competition keywords that will help you improve your rank in the search engines. Other Jaaxy features include alphabet soup, which allows you to brainstorm for keywords; saved list, which allows you to save your list of keywords so that you can view them later; and search analysis, which lets you search what is already on search engines such as Yahoo, Google, and Bing. Jaaxy offers a free trial as you get started, and you can also choose between the pro version and the enterprise version if you like how it works.
A site has navigational issues, when it does not channel down traffic to relevant pages in a transparent and obvious manner. This can happen when your messages are not clean enough and you do not drive the click. It also happens if you are attempting to rank a content page for a keyword and don't lead the user to the conversion page where they terminate their search intent.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.
The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
XML sitemaps are especially useful because it lists your site’s most important pages, allowing the search engine to crawl them all and increase understanding on your website’s structure. Webmasters use the XML Sitemap to highlight the pages on their sites that are available for crawling. This XML file lists URLs together with additional meta-data about each of these links.
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.

KWFinder is one of those tools I use multiple times throughout every single day. Whenever I come up with an idea for a post or am writing a post I always make sure to check on the keyword volume and difficulty. It makes the process for keyword research way easier than other tools! I am always surprised by how fast the tool returns the results. Especially if you compare it to alternatives like Long Tail Pro, which I stopped using a long time ago. Whether you are blogging, creating landing pages, or writing any kind of content for the web, I highly urge you to try KWFinder. It is become a crucial part of my toolset and I would not be as good of a marketer without it.


A proper SEO audit guide should always include the XML Sitemap Check because doing so will guarantee that User Experience always lands on a positive note. For you to make sure that the search engine finds your XML sitemap, you need to add it to your Google Search Console account. Click the ‘Sitemaps’ section and see if your XML sitemap is already listed there. If not, immediately add it on your console.
At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.
I have use Jaaxy for my website and I think it is a fantastic program highly recommended. I use I ask a key word research tool for my website but I was not aware of the other areas that it could be used for that you have listed in this article. With the new latest updated feature and the fact you can try it for free what do you have to lose. Thanks for the great article.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
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