Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.

You can also indicate which pages don't need to be crawled or are not important. You call the Googlebot to crawl and index your site from inside the Google Search Console. However, do note that although Google "looks" at your sitemap - Google is more interested in doing a raw crawl of your site - jumping from one link to another to spider all the pages in its database. By doing that, it also forms a link map of your site into its own index - which tell it which pages on your site are the most important pages (they are the ones that have the most links - the most prominent links).

Jaaxy keyword research tool is a web-based tool which requires a membership to use. Providing High-quality SEO keyword research information to the user to allow them to produce content on their site that will rank and get actionable traffic. Jaaxy pulls information from Google, Bing, and Yahoo, to show the most relevant information regarding keywords. Not just pay per click data, but the right data that shows you what you need in order to properly put together a post or a page and get it on page 1


Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.

2) SEMrush- This tool offers fantastic competitive research around domains to find what keywords could be driving traffic for your competitors. Looking at paid keywords ad spend can also help you know which keywords might have monetary value worth pursuing organically. If a competitor is willing to spend a high ad budget on terms and you think they do a good job running their ad campaign, then its a good indication it is worth organic ranking effort.
For example Amazon as compared to a smaller niche Ecommerce website. Amazon does not need a blog to promote its content, the product landing pages alone do the trick and it does not need to funnel down traffic because of its already existing authority and the fact that thousands and millions of affiliates are promoting and bloggers are already writing about the products that get listed - and also that the reviews on the product pages form some fantastic content.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
So Let me Show you A Quick guide that how to use monitor backlinks Tool.Before Start Ahead make Sure that you have a Monitor Backlinks Account. if you don’t have Then please make A account first.You can Make An Free Account And Monitor backlinks Give you 30 days Free Trial free Of Cost And you don’t need to Add Any Payment Option. just add Your email Address and just Make your Account.With free trial you can Add your own Website for checking Links and Two  of your Competitors websites.So Don’t Waste time Make Account First and Signup Now. 

A website is a delicate object that needs constant maintenance and care from webmasters and SEOs. Our job is to create the most optimized site that contains useful, authoritative, and high-quality content that is able to assist users in their search queries and help them find what they’re looking for. So, how do we do that? We audit the site to find the broken facets and fix them accordingly. Here’s how:
Internal Links can spell the difference between leads that you can encourage to convert to a customer. Internal Linking Audit should make you well-versed in determining which URLs are relevant to your site. Check it by making sure that you are linking to the correct page version, most of which are in an HTTP/HTTPS format. Link on absolute URLs and do not forget to link to canonical page versions.

Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers.
If the pages you’ve created don’t rank for the keywords you’ve selected, you should re-evaluate your content strategy and adjust. If your page isn’t generating organic traffic, focus on less competitive keywords. Unfortunately in reality this is pretty common. The good thing is, you’ve collected a lot of actual keyword data at this stage. Adjust your keyword strategy and use this data in your advantage.      

The WA Keyword tool works well also and I am glad you like it. I use it as well. The reason I prefer Jaaxy is because it is an entire suite of tools in one package for an affordable price. Good choice to wait until you can budget for it. The free version gives a good taste of what is available but the paid versions both Pro and Enterprise are truly game changers. Once you make the leap you wont go back.
We do a weekly checkup of our traffic count and once we saw the sudden drop, we knew something was wrong. The problem was, we didn’t do anything. I just published a new post and it suddenly became that way. I won’t go into how we investigated and fixed the cause of the drop, but this just goes to show how important it is to do a regular check of your traffic in Google Analytics. If we didn’t do the regular checks, then our traffic count might have just stayed that way until it becomes a crisis.
It depends on what you need to do… If you just need to lookup search volumes, then KWFinder is a winner and cheap. Check out my other blog post on SEMrush that describes the 6 different ways I use it: https://flizo.com/semrush-review/ If you don’t need any of those features, then I would go with KWFinder. If you need some of those features, then I would go with SEMrush as you can lookup search volume in both.

NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.
Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.

Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers.
Note - at this point Google already has baseline metrics from other search results. So, if your site beats them by a factor of say 3x then Google thinks - hey.. this page looks to be way better - so why not stick its rankings in the long term and why not even bounce it up higher and see what happens and measure again how users engage with the site?
However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.
2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
The pages on your site that are long form content or are the key pages - must have Outbound Links to other "authority Sites" and pages in your industry or niche. By no means should you link to your competitors pages - but Google is rewarding pages that understand which other authority pages exist in its niche - and pull them into a "link cluster". back in the days we were all scared to link out to ther sites - fearing that our link juice will leak out. However, this is not the case and Google is rewarding people for sharing other authority and relevant content online.
We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
Some words have the same meaning in different places, while others have very different meanings from one place to another. One example would be the world “biscuit.” In the United States, a biscuit is a soft fluffy “bread” dough baked to golden perfection. In the UK, a biscuit is more of a sweet treat which would generally be called a cookie in the US.

I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
A website is a delicate object that needs constant maintenance and care from webmasters and SEOs. Our job is to create the most optimized site that contains useful, authoritative, and high-quality content that is able to assist users in their search queries and help them find what they’re looking for. So, how do we do that? We audit the site to find the broken facets and fix them accordingly. Here’s how:
1) Ahrefs to quickly see “the big picture” when it comes to any keyword I'm researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It's one of my favorite tools.
You can check if your images are unique by going to images.google.com and inputting or uploading your image or its URL location. If your site shows up on top for the image (or if its the only image that shows up) - then its unique. Google can also now "see" whats inside each images with its AI - so if you are a site about dogs - make sure you put up dog images in your pages and not cats 🙂
Long tail keywords are the low hanging fruit of keyword research. These are phrases with low competition, and generally low search volume as well. While any individual long tail keyword might not attract a ton of organic traffic, targeting them en masse can be an easy way to quickly pick up steam in your niche and poise yourself for tackling more competitive search terms.
Internal duplicate content is when you have more than one URL address pointing to one and the same page. A great example for such duplicate content is e-commerce websites. Usually, online shops use multiple filters (for price, color, size, etc.) in order to help their users find the right products easily. The problem occurs when this internal duplicate content has not been taken care of properly (noindex tags, canonical tags and robots.txt rules). This can have a devastating effect on your SEO.
I will be creating a resources page with a massive set of links to the best tools. Please do subscribe to get the alert when I post it. I’ll also put up my live audit series shortly on my new Youtube Channel. That has a ton of stuff in it! There’s some neat look over the shoulder audits. A lot of the stuff has to be done manually and by just using a handful of tools. You don’t need too many weapons!
To find keywords which generate traffic and conversions, try to use modifiers that are appropriate for your niche. If you run a business that sells on a large scale, modifiers such as the words ‘wholesaler’ or ‘retailer’ can help you find your ideal client. People looking for quality use modifiers such as ‘best’ or ‘elegant,’ while those looking for the best price use ‘cheap’ or ‘discount’ to find your product.
Jaaxy is for real and here to stay. Stay on top of the board with this tool. There are many keyword tools online and some are very good, however, most provide useless data that is hard to understand. Jaaxy gives you key elements needed to find your niche market. Traffic, Competition and SEO success possibility. those three elements alone are driving factors to know what to market and will save you hours of research time. I recommend getting going on Jaaxy and finding the training videos and watch them. They really show what this tool can do. Jaaxy is developed and managed by the owners of Wealthy Affiliate so the information works as designed in order to help anyone be successful in an online business
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
You can find broken internal links from within the Search Console. You need to attend to each warning appropriately telling Google that you have fixed it. Having excessive 404s will hurt your site if they are really 404s, because anyone could escalate the 404s by pointing randomly to pages that don't exist from external places, which is why this is not that big of a deal - but should be looked at.

1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.

I know there are other tools that have nice features as well and I have tried some of them, but I always come back to Jaaxy, why? because it is very accurate with the data it provides and is easy to use once you get into it. From SEO to finding available affiliate programs for products to checking my ranks in SERPS It has it all in one package. I love it.
Every online search starts with a keyword. This can be, by simply typing in your keyword into the Google search box or by using voice activated search. Based on the user input, search engines will return the most relevant results to answer the query. Optimizing your content and ranking for the right keywords, determines the success of your website and your online business.

Ultimately, an SEO audit is only helpful if it is understood, and an SEO company is only good if it is helpful. Choose an experienced, data-driven and professional digital marketing company for your SEO audit. But also choose a good, trustworthy and transparent digital marketing company that will sit down with you to explain their audit in plain terms.
I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
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