Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
[click_to_tweet tweet=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience. – Ankit Singla, MasterBlogging.com” quote=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience.”]
A proper SEO audit guide should always include the XML Sitemap Check because doing so will guarantee that User Experience always lands on a positive note. For you to make sure that the search engine finds your XML sitemap, you need to add it to your Google Search Console account. Click the ‘Sitemaps’ section and see if your XML sitemap is already listed there. If not, immediately add it on your console.
Once you’ve profiled your customers, it’s time to brainstorm what topics your target audience is interested in. What topics are people searching for related to your business? “Google suggest” is a wonderful resource for brainstorming keywords. Google will predict queries based on audience patterns and, by doing so, reveal popular search queries. Social media, YouTube and Wikipedia also similarly reveal search trends by attempting to complete your queries. Do not forget about on-site search! You may have a wealth of topic data in your own analytics. Your website analytics will reveal what your customers are searching for on your website.

I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
If the pages you’ve created don’t rank for the keywords you’ve selected, you should re-evaluate your content strategy and adjust. If your page isn’t generating organic traffic, focus on less competitive keywords. Unfortunately in reality this is pretty common. The good thing is, you’ve collected a lot of actual keyword data at this stage. Adjust your keyword strategy and use this data in your advantage.      
Traffic is a consequential effect of your SEO efforts. If you were able to improve your search visibility for a high volume keyword, you can almost be sure that your site’s traffic count will also increase. However, a drop in an otherwise steady number of traffic does not always mean that your search visibility took a drop as well. Take a look at this example:
Here is the annual pricing for KWFinder. I use the tool so much that I always go for the yearly pricing because of how much you can save (44% to be exact!). If you look at the alternatives, SEMrush cheapest plan is $69.95 a month and keywordtool.io cheapest price with search volume is $88 a month. So really, KWFinder is a pretty good deal when it comes to pricing! The basic plan gives you 100 searches per 24 hours, which is plenty for most people.
First of all Thank you !! for sharing our post on social media, that really helps get the word out to folks who may need to know about how awesome Jaaxy is. As far as the comparison, well they are both good tools, I will say that the Keyword tool inside WA portal in accurate and has very good useful information, I use it as well. It is however not a complete suite of tools like Jaaxy is, with the Rank Checker for 3 Major search engines, and the search analysis features and the “alphabet soup” search which is amazing as far as relevancy for any niche.. I have found Jaaxy to be extremely accurate in the data provided and as you can see, my ranks are showing as much and this website is still fairly young.  I have now sent 4 consecutive posts to page 1 or 2 within minutes after posting, simply by using the data Jaaxy provides and following what we have been taught on how to use the data.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
Hi there! I'm Claudia and I'm your SEO website audit guide -- I help people make more money online. My husband, Garrett, and I are bloggers and marketing consultants who seek to teach others the fundamentals of digital marketing and search engine optimization so that they can grow their businesses. Whether you are a freelancer, (or aspiring freelancer) looking to offer more services to your clients, or a blogger looking to grow, we have what you need to learn the fundamentals of digital marketing and SEO to start making more money. We're glad you're here, considering our online training program.

A site audit is a complete analysis of every single factor that determines your website’s visibility in search engines. It’s basically when you engage the services of a professional to examine your website with tools thus giving you a better idea of where you have problems that need fixing. In other words, a detailed website audit will give you a better understanding as to why your website is not performing the way it should. For the most part, a normal website should serve its purpose of attracting visitors, keeping them hooked and hopefully convert them into paying customers.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.

At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.

Now First Step is To click On upper left Area Option Then You have option To Add your Domain name For example here i am Add Neilpatel Website Address. You can add your own.Then next step is To add domain with Google Analytics Tool or Without Google Analytics.if you click On With Google Analytics Then are Redirect to your google Analytics Account And it is use For get Additional Data (Such As Traffic You get From Backlinks). Attach it with Monitor Backlink. I Am stared without Google Analytics Tool.


Jaaxy without a doubt provides the value needed to justify the 3 price ranges. I have switched to only Jaaxy as I have found the data provided is amazingly accurate and all the features available really make SEO and Keyword research easy. Jaaxy is fantastic for Niche research and once inside there is training available to assist with that and while you find a great niche you can also find out if the domain name is available and click to purchase easily.  Infact I have a post about using Jaaxy to find a niche market https://webincome4me.com/how-t…

Moz Keyword Explorer - Input a keyword in Keyword Explorer and get information like monthly search volume and SERP features (like local packs or featured snippets) that are ranking for that term. The tool extracts accurate search volume data by using live clickstream data. To learn more about how we're producing our keyword data, check out Announcing Keyword Explorer.
I will be creating a resources page with a massive set of links to the best tools. Please do subscribe to get the alert when I post it. I’ll also put up my live audit series shortly on my new Youtube Channel. That has a ton of stuff in it! There’s some neat look over the shoulder audits. A lot of the stuff has to be done manually and by just using a handful of tools. You don’t need too many weapons!
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
So At the End Of This Post I Only Want to Say My Honest Words About Monitor Backlinks.If you are Serious About Blogging and A Seo Firm or Agency or digital Marketer. Then This Tool Will definitely For you Because Backlinks Are The Bone of every Website if you Want to Stay Away your Website from negative seo affect and Want to Find New Link Building Opportunities.
I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.

To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.


Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.
A proper SEO audit guide should always include the XML Sitemap Check because doing so will guarantee that User Experience always lands on a positive note. For you to make sure that the search engine finds your XML sitemap, you need to add it to your Google Search Console account. Click the ‘Sitemaps’ section and see if your XML sitemap is already listed there. If not, immediately add it on your console.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
There is a myriad of search algorithm updates, erratic market trends, increase in competition, among other things, all the more reason for you to be always on the move. With the help of the different tools that you can easily access with just a google searc>h away, all of these can be done in a snap. If you are committed to these practices, SEO ranking would just be a light feather on your workload.
Note - at this point Google already has baseline metrics from other search results. So, if your site beats them by a factor of say 3x then Google thinks - hey.. this page looks to be way better - so why not stick its rankings in the long term and why not even bounce it up higher and see what happens and measure again how users engage with the site?

Here is the annual pricing for KWFinder. I use the tool so much that I always go for the yearly pricing because of how much you can save (44% to be exact!). If you look at the alternatives, SEMrush cheapest plan is $69.95 a month and keywordtool.io cheapest price with search volume is $88 a month. So really, KWFinder is a pretty good deal when it comes to pricing! The basic plan gives you 100 searches per 24 hours, which is plenty for most people.
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Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
Always check All of your website Links Which are Old backlinks or New backlinks Then i highly recommended This tool. So If you are Not make An Account On it Then Take 30 days free trial of monitor backlinks. It’s not “dumbed down” like other low-cost or free backlink checkers Tool, but it’s advanced enough for pros to use. So Monitor Backlinks gets a big thumbs up from me.
Jaaxy is an online keyword finder owned by Kyle Loudoun and Carson Lim that promises to help you find low-competition keywords that will help you improve your rank in the search engines. Other Jaaxy features include alphabet soup, which allows you to brainstorm for keywords; saved list, which allows you to save your list of keywords so that you can view them later; and search analysis, which lets you search what is already on search engines such as Yahoo, Google, and Bing. Jaaxy offers a free trial as you get started, and you can also choose between the pro version and the enterprise version if you like how it works.
Jaaxy without a doubt provides the value needed to justify the 3 price ranges. I have switched to only Jaaxy as I have found the data provided is amazingly accurate and all the features available really make SEO and Keyword research easy. Jaaxy is fantastic for Niche research and once inside there is training available to assist with that and while you find a great niche you can also find out if the domain name is available and click to purchase easily.  Infact I have a post about using Jaaxy to find a niche market https://webincome4me.com/how-t…
Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
There is a myriad of search algorithm updates, erratic market trends, increase in competition, among other things, all the more reason for you to be always on the move. With the help of the different tools that you can easily access with just a google searc>h away, all of these can be done in a snap. If you are committed to these practices, SEO ranking would just be a light feather on your workload.
The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html

Ext: The number external do-follow links that are on the page linking to you. Having a link on a page with only 3 do-follow external links can be a stronger signal than a link on a page with 100 external do-follow links. You'll notice the numbers are color-coded. Green means it's a good number of external links, black means neutral and red means there are too many other links on the page.
KWFinder is one of those tools I use multiple times throughout every single day. Whenever I come up with an idea for a post or am writing a post I always make sure to check on the keyword volume and difficulty. It makes the process for keyword research way easier than other tools! I am always surprised by how fast the tool returns the results. Especially if you compare it to alternatives like Long Tail Pro, which I stopped using a long time ago. Whether you are blogging, creating landing pages, or writing any kind of content for the web, I highly urge you to try KWFinder. It is become a crucial part of my toolset and I would not be as good of a marketer without it.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
You can more strategically target a specific location by narrowing down your keyword research to specific towns, counties, or states in the Google Keyword Planner, or evaluate "interest by subregion" in Google Trends. Geo-specific research can help make your content more relevant to your target audience. For example, you might find out that in Texas, the preferred term for a large truck is “big rig,” while in New York, “tractor trailer” is the preferred terminology.
Here is the annual pricing for KWFinder. I use the tool so much that I always go for the yearly pricing because of how much you can save (44% to be exact!). If you look at the alternatives, SEMrush cheapest plan is $69.95 a month and keywordtool.io cheapest price with search volume is $88 a month. So really, KWFinder is a pretty good deal when it comes to pricing! The basic plan gives you 100 searches per 24 hours, which is plenty for most people.
Yes Jaaxy has it all really. Not just Keywords and an Awesome new Rank Checker but also competition information and other methods for searching. Much More under the hood than what is a first glance..Highly recommend getting in with Pro Or Enterprise BEFORE SEPTEMBER so you can keep the current price structure. Those in after September will be subject to new prices..I am Glad you like jaaxy, keep using it and you will see how accurate the data really is.
So after seeing the keyword “blogging” is hard to rank for, what should you do? Well, this is where I use another free tool to even more quickly generate long tail variations. KWFinder does this as well, but not as quick. So I launch a tool called Ubersuggest . It is 100% free and no subscriptions required unlike keywordtool.io. So I input the keyword “blogging” into it and I search for a better long tail variation. I see one that catches my eye, “blogging away debt.”

Some generic words like flowers, for example, may be associated with a wide variety of ideas, images, concepts and instructions. The extent of this term matches very little (or no) market demand, but what happens if I forgot that tomorrow is my wife’s birthday? Urgent search appears for emergency needs. Instead of searching for ‘flowers’ or ‘flowers delivery’ I could look for ‘flowers delivery 24hs’ or ‘flowers delivery same day'.
If we do a search for “chili recipe” on Pinterest, they’ll give us a related search bar. See all those colored boxes with single words? These words help you build keyword phrases to use in your blog post and Pinterest marketing! Try tacking on keywords by clicking the boxes until Pinterest gives you no more suggestions. This will give you a super-detailed longtail keyword that you can use in your pin description.
Note - at this point Google already has baseline metrics from other search results. So, if your site beats them by a factor of say 3x then Google thinks - hey.. this page looks to be way better - so why not stick its rankings in the long term and why not even bounce it up higher and see what happens and measure again how users engage with the site?
Anyone that reads my blog knows that am a huge fan of SEO and keyword research. I have grown flizo.com from 0 to over 75,000 organic visitors a month, all based on SEO and keyword research, using only KWFinder. I rarely write anything without first doing keyword research. In fact, I wrote a whole blog post about how a little SEO keyword research increased my reach by 170%.
There are many tools that can be used here as well to show you the SEO strategy of your rivals. Use this section to see where their strategy is working and build upon it, and where it is failing them, and then talk with your digital marketing firm about how to avoid those same pitfalls. This section should include actionable next steps for you and your firm to follow.
KWFinder is one of those tools I use multiple times throughout every single day. Whenever I come up with an idea for a post or am writing a post I always make sure to check on the keyword volume and difficulty. It makes the process for keyword research way easier than other tools! I am always surprised by how fast the tool returns the results. Especially if you compare it to alternatives like Long Tail Pro, which I stopped using a long time ago. Whether you are blogging, creating landing pages, or writing any kind of content for the web, I highly urge you to try KWFinder. It is become a crucial part of my toolset and I would not be as good of a marketer without it. 

What is KWFinder? Well, KWFinder is really an alternative to Google’s keyword planner, which just sucks. Anyone that uses AdWords or any of Google’s tools on a daily basis know that they are just very clunky and the UI is lacking. But of course, it is free so sometimes you can’t be too picky. But in my opinion, if a tool provides real value and speeds up my work, then it is worth every penny.
Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.

If you have an "Action against Site" notice - then your site drops out totally from the SERPs and you have essentially been de-indexed. There will be a notice from the manual webspam team (real person) inside Search Console messages. If this happens, you cannot do much other than fix things and then send a plea and appeal to Google literally begging them to put your site back in their index - because you have cleaned up everything you do (or your SEO company did to your site).


First of all Thank you !! for sharing our post on social media, that really helps get the word out to folks who may need to know about how awesome Jaaxy is. As far as the comparison, well they are both good tools, I will say that the Keyword tool inside WA portal in accurate and has very good useful information, I use it as well. It is however not a complete suite of tools like Jaaxy is, with the Rank Checker for 3 Major search engines, and the search analysis features and the “alphabet soup” search which is amazing as far as relevancy for any niche.. I have found Jaaxy to be extremely accurate in the data provided and as you can see, my ranks are showing as much and this website is still fairly young.  I have now sent 4 consecutive posts to page 1 or 2 within minutes after posting, simply by using the data Jaaxy provides and following what we have been taught on how to use the data.


Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.
Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.
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