An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
Internal duplicate content is when you have more than one URL address pointing to one and the same page. A great example for such duplicate content is e-commerce websites. Usually, online shops use multiple filters (for price, color, size, etc.) in order to help their users find the right products easily. The problem occurs when this internal duplicate content has not been taken care of properly (noindex tags, canonical tags and robots.txt rules). This can have a devastating effect on your SEO.
Moz Keyword Explorer - Input a keyword in Keyword Explorer and get information like monthly search volume and SERP features (like local packs or featured snippets) that are ranking for that term. The tool extracts accurate search volume data by using live clickstream data. To learn more about how we're producing our keyword data, check out Announcing Keyword Explorer.
There are many tools that can be used here as well to show you the SEO strategy of your rivals. Use this section to see where their strategy is working and build upon it, and where it is failing them, and then talk with your digital marketing firm about how to avoid those same pitfalls. This section should include actionable next steps for you and your firm to follow.
After diagnosing your site through the different facets of the search engine (Google), it’s time for you to check your website as an entity. The tool we’ve always used to check on our site’s onsite status is Screaming Frog. We’ve always used it as the websites we handle grow larger as the months pass by. You set the parameters and it’s even capable of crawling/compiling outbound links to let you know if you have broken links. Here’s what the overview looks like:
For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.
For sure there is much more under the hood with Jaaxy than just keywords, I use the rank checker quite a bit to see the trends on each search engine to get an idea of how they process my posts, it really helps, and you can set it to update twice a week for rank checks so it keeps you up to date. Yes the free portion is fabulous, as people can get a good idea of what is available and still get good results. 30 free searches can bang out some great content potential. This new Jaaxy 3.0 as I call it, is loaded and continues to offer all you need for online data information and SEO. It is the only tool I need, which saves cost.
Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization – consisting of different factors that are inside your website need to be checked and optimized, offsite optimization – consists of different factors that deal with links that connect other websites to yours, and technical optimization – everything technical (codes and other factors that need IT expertise). All of these are important for your rankings and should not be disregarded. But the challenge is to find the pain points out of all these facets and fix them.
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This will instruct search engines to avoid this specific link. The attributes found above helps define the relationship that a page or content has with the link it is tagged with. Nofollow links are mostly used in blogs or forum comment because this deems spammers powerless. This was created to make sure that inserting links is not abused by those who buy links or sell them for their gain. As a webmaster, it is your job to check your pages for these links. Inspect the code and see if the links are tagged with its corresponding follow or nofollow attribute.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.

When you go about doing your content marketing and spreading your content online, you must post the right content in the appropriate social channel - for example video on Youtube about new product line vs business anniversary on Twitter or Linkedin. This also ensures that people engage at higher levels with your content and are not spammed with content they do not want.
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To qualify to appear in the snack pack or the resulting local search pages, your business needs to be verified by the Google My Business service, which involves registering, getting a physical post card from Google with a code, validating the code and setting up perfect NAP (Name, Address, Phone Number) data across your site, Google Maps, and other citation services and directory listings.
You can find broken internal links from within the Search Console. You need to attend to each warning appropriately telling Google that you have fixed it. Having excessive 404s will hurt your site if they are really 404s, because anyone could escalate the 404s by pointing randomly to pages that don't exist from external places, which is why this is not that big of a deal - but should be looked at.
Internal duplicate content is when you have more than one URL address pointing to one and the same page. A great example for such duplicate content is e-commerce websites. Usually, online shops use multiple filters (for price, color, size, etc.) in order to help their users find the right products easily. The problem occurs when this internal duplicate content has not been taken care of properly (noindex tags, canonical tags and robots.txt rules). This can have a devastating effect on your SEO.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It's pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.
I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.
Anjali, I think you should start with the Keyword Planner from Google. As a free option it is one of the best. SEMRush is great but you need to pay for it to be really effective. After GKP (Google Keyword Planner) I would also take a look at the other, more unknown suggestions Ankit talked about like KWFinder or Keyword Eye – they are quite good and will sometimes reveal keywords you wouldn’t find otherwise (for free).
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
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