An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
To find keywords which generate traffic and conversions, try to use modifiers that are appropriate for your niche. If you run a business that sells on a large scale, modifiers such as the words ‘wholesaler’ or ‘retailer’ can help you find your ideal client. People looking for quality use modifiers such as ‘best’ or ‘elegant,’ while those looking for the best price use ‘cheap’ or ‘discount’ to find your product.
Sometimes, you will find a keyword that you want to use, but there are simply too many rival websites around it. The search analysis feature included in Jaaxy allows you to take an in-depth look into what your competition is doing. To do this, you will have to provide the keyword for which you intend to rank your content into the search analysis bar and then press “find keywords”
Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
Anjali, I think you should start with the Keyword Planner from Google. As a free option it is one of the best. SEMRush is great but you need to pay for it to be really effective. After GKP (Google Keyword Planner) I would also take a look at the other, more unknown suggestions Ankit talked about like KWFinder or Keyword Eye – they are quite good and will sometimes reveal keywords you wouldn’t find otherwise (for free).
Your local listing in Google is your “Google My Business” page. To improve the ranking of this listing in the local search results, make sure that your business information is up to date in Google My Business, within all of the Internet Yellow Pages websites (IYPs) and anywhere else where your business name, address and phone number (NAP) appears. An instance of your NAP is called a “citation.”
If a member of your target audience who is looking for your topic landed on these same search results, what would they do? Would they immediately try again and search for something else? In other words, are the high ranking pages relevant to you, your brand and your content? If not, you’re in the wrong neighborhood. Go back and consider different phrases.
What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
I’m very local service oriented and I have several pages that our on the first page of google and I do get traffic. I see that I have a 1 rating DA and PA. There is decent competition for some of my keywords. Is possible to have a website that generates traffic with only a 1? It’s a young site and I’m trying my best to get it going stronger. I hired someone but that clearly hasn’t worked out well if I’m still at a one.
An SEO audit that just includes some marketer telling you what they think is wrong might be helpful, but it’s not a true audit. You should require professional tools involving research and algorithms to be used in addition to professional opinions. Why? Because those tools were created for a reason. Whether your SEO audit pulls from sites like SEMrush or Screaming Frog SEO Spider, they should have data backing them up.
The Jaaxy free/starter plan provides you with an opportunity to test out the various features to determine if it something that you would consider paying a monthly fee for. However, most of the features of the free Jaaxy account such as the keywords research, alphabet soup, and the site rank are limited. Here is what you can expect from a free account:
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Some generic words like flowers, for example, may be associated with a wide variety of ideas, images, concepts and instructions. The extent of this term matches very little (or no) market demand, but what happens if I forgot that tomorrow is my wife’s birthday? Urgent search appears for emergency needs. Instead of searching for ‘flowers’ or ‘flowers delivery’ I could look for ‘flowers delivery 24hs’ or ‘flowers delivery same day'.
By quality of the post we are basically talking about the overall authority and ability to engage. A post with low quality will eventually get lower engagement levels by users and that signal will be passed down to Google eventually - that will result in loss of overall quality score of the site. Churning out content that is put out for the sake of driving blog post numbers and not the users - is a failing strategy.
This will instruct search engines to avoid this specific link. The attributes found above helps define the relationship that a page or content has with the link it is tagged with. Nofollow links are mostly used in blogs or forum comment because this deems spammers powerless. This was created to make sure that inserting links is not abused by those who buy links or sell them for their gain. As a webmaster, it is your job to check your pages for these links. Inspect the code and see if the links are tagged with its corresponding follow or nofollow attribute.