[click_to_tweet tweet=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience. – Ankit Singla, MasterBlogging.com” quote=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience.”]
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Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
There are many tools that can be used here as well to show you the SEO strategy of your rivals. Use this section to see where their strategy is working and build upon it, and where it is failing them, and then talk with your digital marketing firm about how to avoid those same pitfalls. This section should include actionable next steps for you and your firm to follow.
Jaaxy is for real and here to stay. Stay on top of the board with this tool. There are many keyword tools online and some are very good, however, most provide useless data that is hard to understand. Jaaxy gives you key elements needed to find your niche market. Traffic, Competition and SEO success possibility. those three elements alone are driving factors to know what to market and will save you hours of research time. I recommend getting going on Jaaxy and finding the training videos and watch them. They really show what this tool can do. Jaaxy is developed and managed by the owners of Wealthy Affiliate so the information works as designed in order to help anyone be successful in an online business
At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.
To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.