One important strategy for getting specific enough to rank is researching long-tail keyword phrases. For instance, instead of searching for travel agent, a user may prefer the specificity of “Disney travel agents for European cruises.” Seventy percent of Google search are long-tail queries. Long-tail presents the opportunity to optimize for your target audience. As you research keywords, look for long-tail keyword phrases you can prioritize.

Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
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We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
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Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
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