Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.
Very true about Jaaxy and the relevant results, I see to many tools providing graphs and PPC info that has little to no impact on how to maintain good rank standings. Jaaxy has it all in one place and really delivers the goods. The updated rank checker is fabulous as you can track your progress over time and see how you are doing. The price is very reasonable if you consider it is for a business, and it should really be the only keyword tool you need once you learn all the perks within, which will ultimately save money. The interface has changed and is even more user friendly than before.
They also seem to be getting this wrong often enough that I've got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it's handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).
For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.

What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
This is something I’ll admit that I’ve done in the past – just assumed that ‘these are the keywords consumers must be using’, but keyword research tools have shown a plethora of terms that I certainly wouldn’t have managed to come up with, and I agree that as the language of products evolve, we should do regular checks to ensure we’re keeping up with that evolution.
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Pagination is implemented for instances when you need to break content into multiple pages. This is especially useful for product descriptions used in eCommerce websites or a blog post series. Tying your content together will signal the search engine to think that your site is optimized enough to allow them to assign indexing properties to these set of pages.

Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
Todd, as a Wealthy Affiliate member, I have known about Jaaxy for a while, but never fancied spending the membership money whilst I had access to the keyword search tool offered by Wealthy Affiliate. However, I have now started piloting Jaaxy on the first 30 free searches, and boy if you are right! It is truly a powerful tool, which not only enables a genuine keyword search which reflects Serp ranking on the major SEO (and I have tested this myself by ‘playing about’ with keywords on these platforms), but it also offers website ranking, which for the same price you never find on alternative keyword search tools available on the market. To me, this in itself is a winning combination – definitely worth the upgrade to Pro membership!
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
Anyone that reads my blog knows that am a huge fan of SEO and keyword research. I have grown flizo.com from 0 to over 75,000 organic visitors a month, all based on SEO and keyword research, using only KWFinder. I rarely write anything without first doing keyword research. In fact, I wrote a whole blog post about how a little SEO keyword research increased my reach by 170%.
Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.

However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.
Sometimes, you will find a keyword that you want to use, but there are simply too many rival websites around it. The search analysis feature included in Jaaxy allows you to take an in-depth look into what your competition is doing. To do this, you will have to provide the keyword for which you intend to rank your content into the search analysis bar and then press “find keywords”
I like to start with Google first, because Google looks at more of the words within our blog post and tends to keep content evergreen longer. This method is so simple and I learned it from Lena over at WhatMommyDoes.com. Simply go to Google and start typing in a couple words related to your blog post. It will give you suggestions of what people are searching for – hello, keywords!
A Keyword Research Suite of tools that can be used to discover keywords, competition, relevant data, site rankings for searched keywords along with storing saved searches or exporting them to a file and also giving information about available affiliate programs for products, brainstorm new topics. Providing the user with invaluable information to judge the market in which to promote.
However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
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