An SEO audit is the process of following a checklist or tool (or both) to evaluate how search engine friendly a website is. An SEO audit will consider on page factors (on the website itself) and off page factors (including inbound links and brand search volume). A good SEO audit will consider the crawlability, indexability, and quality score of a website based upon up to date Google ranking factors.
External duplicate content is when you copy-paste content from other websites. Usually without placing a link to the original source or using canonical attribute. Google dislikes such content for one simple reason. It doesn’t add any value to end users and the Internet in general. If you have to choose between copying articles from other sources or not having any at all, I’d suggest you choose the latter.
The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
There is a myriad of search algorithm updates, erratic market trends, increase in competition, among other things, all the more reason for you to be always on the move. With the help of the different tools that you can easily access with just a google searc>h away, all of these can be done in a snap. If you are committed to these practices, SEO ranking would just be a light feather on your workload.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
What is KWFinder? Well, KWFinder is really an alternative to Google’s keyword planner, which just sucks. Anyone that uses AdWords or any of Google’s tools on a daily basis know that they are just very clunky and the UI is lacking. But of course, it is free so sometimes you can’t be too picky. But in my opinion, if a tool provides real value and speeds up my work, then it is worth every penny.
How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
After diagnosing your site through the different facets of the search engine (Google), it’s time for you to check your website as an entity. The tool we’ve always used to check on our site’s onsite status is Screaming Frog. We’ve always used it as the websites we handle grow larger as the months pass by. You set the parameters and it’s even capable of crawling/compiling outbound links to let you know if you have broken links. Here’s what the overview looks like:
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
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The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase. Big brands often take up the top 10 results for high-volume keywords, so if you’re just starting out on the web and going after the same keywords, the uphill battle for ranking can take years of effort.
Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
The pages on your site that are long form content or are the key pages - must have Outbound Links to other "authority Sites" and pages in your industry or niche. By no means should you link to your competitors pages - but Google is rewarding pages that understand which other authority pages exist in its niche - and pull them into a "link cluster". back in the days we were all scared to link out to ther sites - fearing that our link juice will leak out. However, this is not the case and Google is rewarding people for sharing other authority and relevant content online.
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