Note - at this point Google already has baseline metrics from other search results. So, if your site beats them by a factor of say 3x then Google thinks - hey.. this page looks to be way better - so why not stick its rankings in the long term and why not even bounce it up higher and see what happens and measure again how users engage with the site?

Your local listing in Google is your “Google My Business” page. To improve the ranking of this listing in the local search results, make sure that your business information is up to date in Google My Business, within all of the Internet Yellow Pages websites (IYPs) and anywhere else where your business name, address and phone number (NAP) appears. An instance of your NAP is called a “citation.”

2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Below is the estimated scale for SEO competitiveness. Again, this is all based on just general guidelines. Use these though! I follow these quite closely actually and they do work. After writing hundreds of posts based on SEO scores from KWFinder, I can tell you that I stand behind them 100%. A lot of times if I find a keyword that is easy or super easy to rank for, I will be on 1st page of Google within a week of posting.
Jaaxy is very robust and very dialed into current trends and keyword searches. I have used it now for a while with great results, using the keywords results to determine what to post has helped and I am ranking on page 1 or 2 with several keywords within a short time frame of using them. ( 26 minutes on my last post) No, you don’t just throw a keyword on a page and get ranked but my point is the information Jaaxy provided was accurate.
If you have an "Action against Site" notice - then your site drops out totally from the SERPs and you have essentially been de-indexed. There will be a notice from the manual webspam team (real person) inside Search Console messages. If this happens, you cannot do much other than fix things and then send a plea and appeal to Google literally begging them to put your site back in their index - because you have cleaned up everything you do (or your SEO company did to your site).

For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.

They also seem to be getting this wrong often enough that I've got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it's handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).
What these Google suggestions are based on is real content that lives on the web. Google is trying to connect searchers with the content they might be looking for. As a marketer, this is helpful to you because it shows you what already exists out there in the niches where you operate, and if you don’t have content on those topics yet, maybe you should.
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Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
I will be creating a resources page with a massive set of links to the best tools. Please do subscribe to get the alert when I post it. I’ll also put up my live audit series shortly on my new Youtube Channel. That has a ton of stuff in it! There’s some neat look over the shoulder audits. A lot of the stuff has to be done manually and by just using a handful of tools. You don’t need too many weapons!

The highest number is the one that would give you the most potential return. If you have a big-time domain and can rank pretty easily on competitive keywords, start at the top. If you’re a newer, smaller site and can’t really play with the big guns yet, it might make more sense to start in the middle of the sorted keyword research list – these aren’t the “monster” keywords in your niche, but they’re also less competitive, and therefore easier to rank on.


Todd, as a Wealthy Affiliate member, I have known about Jaaxy for a while, but never fancied spending the membership money whilst I had access to the keyword search tool offered by Wealthy Affiliate. However, I have now started piloting Jaaxy on the first 30 free searches, and boy if you are right! It is truly a powerful tool, which not only enables a genuine keyword search which reflects Serp ranking on the major SEO (and I have tested this myself by ‘playing about’ with keywords on these platforms), but it also offers website ranking, which for the same price you never find on alternative keyword search tools available on the market. To me, this in itself is a winning combination – definitely worth the upgrade to Pro membership!

I like to start with Google first, because Google looks at more of the words within our blog post and tends to keep content evergreen longer. This method is so simple and I learned it from Lena over at WhatMommyDoes.com. Simply go to Google and start typing in a couple words related to your blog post. It will give you suggestions of what people are searching for – hello, keywords!
When you are creating your content, you want to use keywords that typically get a high amount of searches without being too hard to rank for. This is the main reason why if you are just starting as an internet marketer, you may have a hard time promoting your products and services as a result of not being aware of the best target keywords to use. You need to pick keywords that you have a chance to rank for in the search engines. If you can’t get seen by potential readers, you will not be able to generate the traffic you need to find success and make commissions.

After diagnosing your site through the different facets of the search engine (Google), it’s time for you to check your website as an entity. The tool we’ve always used to check on our site’s onsite status is Screaming Frog. We’ve always used it as the websites we handle grow larger as the months pass by. You set the parameters and it’s even capable of crawling/compiling outbound links to let you know if you have broken links. Here’s what the overview looks like:
The highest number is the one that would give you the most potential return. If you have a big-time domain and can rank pretty easily on competitive keywords, start at the top. If you’re a newer, smaller site and can’t really play with the big guns yet, it might make more sense to start in the middle of the sorted keyword research list – these aren’t the “monster” keywords in your niche, but they’re also less competitive, and therefore easier to rank on.

What is KWFinder? Well, KWFinder is really an alternative to Google’s keyword planner, which just sucks. Anyone that uses AdWords or any of Google’s tools on a daily basis know that they are just very clunky and the UI is lacking. But of course, it is free so sometimes you can’t be too picky. But in my opinion, if a tool provides real value and speeds up my work, then it is worth every penny.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
Below is the estimated scale for SEO competitiveness. Again, this is all based on just general guidelines. Use these though! I follow these quite closely actually and they do work. After writing hundreds of posts based on SEO scores from KWFinder, I can tell you that I stand behind them 100%. A lot of times if I find a keyword that is easy or super easy to rank for, I will be on 1st page of Google within a week of posting.
Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.

To qualify to appear in the snack pack or the resulting local search pages, your business needs to be verified by the Google My Business service, which involves registering, getting a physical post card from Google with a code, validating the code and setting up perfect NAP (Name, Address, Phone Number) data across your site, Google Maps, and other citation services and directory listings.
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