I know there are other tools that have nice features as well and I have tried some of them, but I always come back to Jaaxy, why? because it is very accurate with the data it provides and is easy to use once you get into it. From SEO to finding available affiliate programs for products to checking my ranks in SERPS It has it all in one package. I love it.
I will be creating a resources page with a massive set of links to the best tools. Please do subscribe to get the alert when I post it. I’ll also put up my live audit series shortly on my new Youtube Channel. That has a ton of stuff in it! There’s some neat look over the shoulder audits. A lot of the stuff has to be done manually and by just using a handful of tools. You don’t need too many weapons!
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Here is the annual pricing for KWFinder. I use the tool so much that I always go for the yearly pricing because of how much you can save (44% to be exact!). If you look at the alternatives, SEMrush cheapest plan is $69.95 a month and keywordtool.io cheapest price with search volume is $88 a month. So really, KWFinder is a pretty good deal when it comes to pricing! The basic plan gives you 100 searches per 24 hours, which is plenty for most people.

Once you’ve profiled your customers, it’s time to brainstorm what topics your target audience is interested in. What topics are people searching for related to your business? “Google suggest” is a wonderful resource for brainstorming keywords. Google will predict queries based on audience patterns and, by doing so, reveal popular search queries. Social media, YouTube and Wikipedia also similarly reveal search trends by attempting to complete your queries. Do not forget about on-site search! You may have a wealth of topic data in your own analytics. Your website analytics will reveal what your customers are searching for on your website.


In Chapter 2, we learned about SERP features. That background is going to help us understand how searchers want to consume information for a particular keyword. The format in which Google chooses to display search results depends on intent, and every query has a unique one. Google describes these intents in their Quality Rater Guidelines as either “know” (find information), “do” (accomplish a goal), “website” (find a specific website), or “visit-in-person” (visit a local business).
Hi, Great article! the tools you listed in this article are great. I tried only Keyword planner and at present I’m using a long tail pro for Keyword search but I didn’t try the other tools you said. Because I’m new to this and now only I’m learning one by one. At this time, I thought this guide will help me to know more about keyword search tools. It’s wonder and thank you so much for this nice guide. 

Some of the keyword research tips we’ll cover might not look like they’ll do much for your organic SEO. But just because your audience isn’t Googling the topic doesn’t mean they won’t find it useful. Organic search metrics aren’t everything. Traffic is traffic. So some of these techniques are aimed at helping you research for content that will invite shares or be perfect for running ads to.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.
Very true about Jaaxy and the relevant results, I see to many tools providing graphs and PPC info that has little to no impact on how to maintain good rank standings. Jaaxy has it all in one place and really delivers the goods. The updated rank checker is fabulous as you can track your progress over time and see how you are doing. The price is very reasonable if you consider it is for a business, and it should really be the only keyword tool you need once you learn all the perks within, which will ultimately save money. The interface has changed and is even more user friendly than before.
Sometimes, you will find a keyword that you want to use, but there are simply too many rival websites around it. The search analysis feature included in Jaaxy allows you to take an in-depth look into what your competition is doing. To do this, you will have to provide the keyword for which you intend to rank your content into the search analysis bar and then press “find keywords”
Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.
Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?

Yes solid keyword data dramatically changes the game as far as rankings go. I have seen many tools that provide Cost per click stats and meaningless charts that confuse most users. the data Jaaxy provides helps drive “organic” traffic to your site on a consistent basis which will out perform PPC sites every time. I like how you say thinking like the end user, as I feel that way when I search. I dive into what people are looking for and it really helps drive content idea’s. I have seen great results from that.


Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
This is something I’ll admit that I’ve done in the past – just assumed that ‘these are the keywords consumers must be using’, but keyword research tools have shown a plethora of terms that I certainly wouldn’t have managed to come up with, and I agree that as the language of products evolve, we should do regular checks to ensure we’re keeping up with that evolution.

It’s important to note that entire websites don’t rank for keywords — pages do. With big brands, we often see the homepage ranking for many keywords, but for most websites this isn’t usually the case. Many websites receive more organic traffic to pages other than the homepage, which is why it’s so important to diversify your website’s pages by optimizing each for uniquely valuable keywords.

For high-volume searches, keyword selection tools are usually quite efficient. Conversely, when the volume is low, the results are often misleading or near zero. In 2004, Google engineer Amit Singhal announced that over 50% of searches on Google were unique. Also, a 2009 study showed a 22% increase in the length of the search strings of 8 words or more.
The WA Keyword tool works well also and I am glad you like it. I use it as well. The reason I prefer Jaaxy is because it is an entire suite of tools in one package for an affordable price. Good choice to wait until you can budget for it. The free version gives a good taste of what is available but the paid versions both Pro and Enterprise are truly game changers. Once you make the leap you wont go back.

When you go about doing your content marketing and spreading your content online, you must post the right content in the appropriate social channel - for example video on Youtube about new product line vs business anniversary on Twitter or Linkedin. This also ensures that people engage at higher levels with your content and are not spammed with content they do not want.
I will be creating a resources page with a massive set of links to the best tools. Please do subscribe to get the alert when I post it. I’ll also put up my live audit series shortly on my new Youtube Channel. That has a ton of stuff in it! There’s some neat look over the shoulder audits. A lot of the stuff has to be done manually and by just using a handful of tools. You don’t need too many weapons!
To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.
For example Amazon as compared to a smaller niche Ecommerce website. Amazon does not need a blog to promote its content, the product landing pages alone do the trick and it does not need to funnel down traffic because of its already existing authority and the fact that thousands and millions of affiliates are promoting and bloggers are already writing about the products that get listed - and also that the reviews on the product pages form some fantastic content.
Now for the fun part. Let’s dive into the dashboard. In this example below I am going to use the keyword “blogging.” So for me, I want to know the search volume for anywhere because a lot of my sites target the entire internet, I don’t care what country they are in. And I choose English as the language. You can easily change the location. If you are working with local clients it might make sense to narrow it down to a city or state. Note: you can also import a CSV of keywords if you are coming from a different tool or have a large list.
Long tail keywords are the low hanging fruit of keyword research. These are phrases with low competition, and generally low search volume as well. While any individual long tail keyword might not attract a ton of organic traffic, targeting them en masse can be an easy way to quickly pick up steam in your niche and poise yourself for tackling more competitive search terms.
So At the End Of This Post I Only Want to Say My Honest Words About Monitor Backlinks.If you are Serious About Blogging and A Seo Firm or Agency or digital Marketer. Then This Tool Will definitely For you Because Backlinks Are The Bone of every Website if you Want to Stay Away your Website from negative seo affect and Want to Find New Link Building Opportunities.
You can find broken internal links from within the Search Console. You need to attend to each warning appropriately telling Google that you have fixed it. Having excessive 404s will hurt your site if they are really 404s, because anyone could escalate the 404s by pointing randomly to pages that don't exist from external places, which is why this is not that big of a deal - but should be looked at.
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords. 

Some words have the same meaning in different places, while others have very different meanings from one place to another. One example would be the world “biscuit.” In the United States, a biscuit is a soft fluffy “bread” dough baked to golden perfection. In the UK, a biscuit is more of a sweet treat which would generally be called a cookie in the US.
Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.
Your local listing in Google is your “Google My Business” page. To improve the ranking of this listing in the local search results, make sure that your business information is up to date in Google My Business, within all of the Internet Yellow Pages websites (IYPs) and anywhere else where your business name, address and phone number (NAP) appears. An instance of your NAP is called a “citation.”
If the pages you’ve created don’t rank for the keywords you’ve selected, you should re-evaluate your content strategy and adjust. If your page isn’t generating organic traffic, focus on less competitive keywords. Unfortunately in reality this is pretty common. The good thing is, you’ve collected a lot of actual keyword data at this stage. Adjust your keyword strategy and use this data in your advantage.      
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