The highest number is the one that would give you the most potential return. If you have a big-time domain and can rank pretty easily on competitive keywords, start at the top. If you’re a newer, smaller site and can’t really play with the big guns yet, it might make more sense to start in the middle of the sorted keyword research list – these aren’t the “monster” keywords in your niche, but they’re also less competitive, and therefore easier to rank on.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
This will instruct search engines to avoid this specific link. The attributes found above helps define the relationship that a page or content has with the link it is tagged with. Nofollow links are mostly used in blogs or forum comment because this deems spammers powerless. This was created to make sure that inserting links is not abused by those who buy links or sell them for their gain. As a webmaster, it is your job to check your pages for these links. Inspect the code and see if the links are tagged with its corresponding follow or nofollow attribute.
1) SEMrush - I believe that among all the 3rd party software, SEMrush has the largest keyword database. Their search volume data is pretty accurate and aligns with the Google keyword planner. Also, based on the type of content that needs to be produced (i.e. informational, transactional, etc.), one can utilize different filtering options available in it.
Below is the estimated scale for SEO competitiveness. Again, this is all based on just general guidelines. Use these though! I follow these quite closely actually and they do work. After writing hundreds of posts based on SEO scores from KWFinder, I can tell you that I stand behind them 100%. A lot of times if I find a keyword that is easy or super easy to rank for, I will be on 1st page of Google within a week of posting. 

Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.
Once I have a list of phrases, rankings, and volumes from these tools, I'll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I'll estimate a competitor's traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position's CTR and keyword volume.
At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.

What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
You can also block certain files or folders with passwords to the public or from certain bots. For example if you are still setting up a site and don't want it accessed - you can block it. This is very useful when building your Private Blog Network, because you can block tools like Ahrefs and Majestic from crawling your PBN site and hence hide any backlinks to your main money site from being discovered by your competitors (and therefore hide your PBN entirely). You can read up on Private Blog Networks and how to build them in my PBN guide.

SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
The highest number is the one that would give you the most potential return. If you have a big-time domain and can rank pretty easily on competitive keywords, start at the top. If you’re a newer, smaller site and can’t really play with the big guns yet, it might make more sense to start in the middle of the sorted keyword research list – these aren’t the “monster” keywords in your niche, but they’re also less competitive, and therefore easier to rank on.
KWFinder was developed and created by Peter Hrbacik. He is amazing at providing great support for the tool. They have live chat on their website, which I have used quite a few times during the day. Also, their email support is also awesome. Below are a couple email conversations I have had with Peter. In this first email I suggested that they make the category headers clickable. Peter responded within 24 hours and said they will probably change it. And a couple days later, the change was implemented.
External duplicate content is when you copy-paste content from other websites. Usually without placing a link to the original source or using canonical attribute. Google dislikes such content for one simple reason. It doesn’t add any value to end users and the Internet in general. If you have to choose between copying articles from other sources or not having any at all, I’d suggest you choose the latter.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.

Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.


I used to work on Youtube and blog at the same time. But when Neil Patel removed keywords research option for Youtube from Ubersuggest. I was shocked. Currently, I am working on the education board result and using free tools because I am new and have not enough money to consume paid tools. But your article taught me about more free keywords research tools. I will try them all. Thanks.
3) KWFinder is one of the "newer" kids on the block, but it's probably just about the easiest way I have found to find new long-tail keywords quickly. A couple of things I like about this tool is that it allows me to create lists of keywords. So I can group up my different sites by lists and revisit them at a later date. I can export the data to CSV and start building out campaigns. It also keeps a nice scrolling list of the last 20+ keywords you have looked up. The SEO difficulty indicator comes in very handy as well! As far as ease of use goes, KWFinder wins hands down.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?

If you have not setup a Search Console account - you may check if your site is penalized by searching for the title of any page or post in quotes in Google and checking if the appropriate page/post shows up as the fist result. If not - then you need to start checking the severity of the penalty. This can be done by entering your domain name directly in the search and seeing what happens, or just searching for your domain brand name without the TLD or the TLD after a space separator.
While it is true that Jaaxy is a bit on the pricey side, you can get an expanded version for a very good price (called Jaaxy Lite) when you join Wealthy Affiliate for a very. Wealthy Affiliate is one of the oldest and most recognized affiliate marketing training programs available. As a member, I have access to Jaaxy Lite as part of my membership costs.
At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.
What is KWFinder? Well, KWFinder is really an alternative to Google’s keyword planner, which just sucks. Anyone that uses AdWords or any of Google’s tools on a daily basis know that they are just very clunky and the UI is lacking. But of course, it is free so sometimes you can’t be too picky. But in my opinion, if a tool provides real value and speeds up my work, then it is worth every penny.

Keyword research should be included in a larger marketing strategy to identify your target audience and predict customer behavior. Every marketing strategy should begin with knowing your audience. To identify which keywords will most effectively attract web traffic, you need to predict how your customers will utilize search. Forecasting how your customers will behave starts with knowing who your customers are. What are their demographics? What do they care about? What are they looking for that relates to your business? Once you know who you’re targeting, the web offers a treasure-trove of information you can use in your keyword research.

Internal Links can spell the difference between leads that you can encourage to convert to a customer. Internal Linking Audit should make you well-versed in determining which URLs are relevant to your site. Check it by making sure that you are linking to the correct page version, most of which are in an HTTP/HTTPS format. Link on absolute URLs and do not forget to link to canonical page versions.


I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
It’s important to note that entire websites don’t rank for keywords — pages do. With big brands, we often see the homepage ranking for many keywords, but for most websites this isn’t usually the case. Many websites receive more organic traffic to pages other than the homepage, which is why it’s so important to diversify your website’s pages by optimizing each for uniquely valuable keywords. 

Negative SEO is basically when someone sends a ton of spammy, low quality backlinks to your site. The goal is to get Google to think your site is low quality because of all the crappy sites linking to you, and eventually devalue your site. There are actual companies that get paid to do negative SEO on behalf of their clients. It sucks, but it's reality.


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The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.
I have use Jaaxy for my website and I think it is a fantastic program highly recommended. I use I ask a key word research tool for my website but I was not aware of the other areas that it could be used for that you have listed in this article. With the new latest updated feature and the fact you can try it for free what do you have to lose. Thanks for the great article.
They also seem to be getting this wrong often enough that I've got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it's handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).

Performing a pagination audit can affect your SEO efforts in your site because it deals heavily with how organized your pages are. Meaning, that task of pagination audit is done with the end goal of organizing sequential pages and making sure that these are all contextually connected. Not only is this helpful for site visitors, but it also projects a message to search engines that your pages have continuity.
KWFinder was developed and created by Peter Hrbacik. He is amazing at providing great support for the tool. They have live chat on their website, which I have used quite a few times during the day. Also, their email support is also awesome. Below are a couple email conversations I have had with Peter. In this first email I suggested that they make the category headers clickable. Peter responded within 24 hours and said they will probably change it. And a couple days later, the change was implemented.

An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.


Pro Tip: the more love your website needs to be optimized, the more you should consider investing in a website redesign or a whole new website built with SEO in mind from the start. Key Medium can conduct a thorough technical website and SEO audit and walk you through recommendations to develop an action plan customized to your business goals, needs, and budget.
You can also block certain files or folders with passwords to the public or from certain bots. For example if you are still setting up a site and don't want it accessed - you can block it. This is very useful when building your Private Blog Network, because you can block tools like Ahrefs and Majestic from crawling your PBN site and hence hide any backlinks to your main money site from being discovered by your competitors (and therefore hide your PBN entirely). You can read up on Private Blog Networks and how to build them in my PBN guide.
Now First Step is To click On upper left Area Option Then You have option To Add your Domain name For example here i am Add Neilpatel Website Address. You can add your own.Then next step is To add domain with Google Analytics Tool or Without Google Analytics.if you click On With Google Analytics Then are Redirect to your google Analytics Account And it is use For get Additional Data (Such As Traffic You get From Backlinks). Attach it with Monitor Backlink. I Am stared without Google Analytics Tool.
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