It depends on what you need to do… If you just need to lookup search volumes, then KWFinder is a winner and cheap. Check out my other blog post on SEMrush that describes the 6 different ways I use it: https://flizo.com/semrush-review/ If you don’t need any of those features, then I would go with KWFinder. If you need some of those features, then I would go with SEMrush as you can lookup search volume in both.
If a member of your target audience who is looking for your topic landed on these same search results, what would they do? Would they immediately try again and search for something else? In other words, are the high ranking pages relevant to you, your brand and your content? If not, you’re in the wrong neighborhood. Go back and consider different phrases.
Keyword research can also lead to great ideas for your business, services and overall marketing strategy. Keywords can be a window into understanding what your customers need. In this regard, your content strategy is about more than gaming the search engines. Keyword research is about connecting with your audience. If you ground your research in knowing your customers, the results can aid you in providing better products and services and increasing your brand loyalty.
2) SEMrush- This tool offers fantastic competitive research around domains to find what keywords could be driving traffic for your competitors. Looking at paid keywords ad spend can also help you know which keywords might have monetary value worth pursuing organically. If a competitor is willing to spend a high ad budget on terms and you think they do a good job running their ad campaign, then its a good indication it is worth organic ranking effort.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.
You can improve your site speed by a ton of methods, but the overall goal should be to test your site from different geo-locations using a tool like pingdom and then attend to issues. You could go for a CDN provider like Cloudflare or install caching plugins that speed up your site by reducing database queries and therefore the server load. Choosing the right hosting company for you is a critical decision and is based on many factors including your CMS, expected site traffic, and what your goals are for the site amongst others.
Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?

1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.
By quality of the post we are basically talking about the overall authority and ability to engage. A post with low quality will eventually get lower engagement levels by users and that signal will be passed down to Google eventually - that will result in loss of overall quality score of the site. Churning out content that is put out for the sake of driving blog post numbers and not the users - is a failing strategy.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
Ali Jaffar has been building dazzling websites and creating amazing online experiences for over a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites and Google Analytics qualified individual and award-winning web development guru, Ali lends his talents to build and bolster digital experiences for a wide array of clients. When Ali’s not helping his clients grow, you can find him doing yoga, walking his dog, and enjoying a nice bike ride around Philly.
With so many other factors that determine how well your video does, there’s no reason to add the expense to your plate if it’s not already there. So, leverage your free options! Use them to find keyword suggestions and sort them based on their volume and potential for your business. If you decide that you need more after that, move up to the big leagues.
Openlinkprofile provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.
3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It's pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.

Competitor analysis should be an important part of your keyword research. It’s important to know how your competitors are ranking. Competitor analysis can reveal holes in your own content. Also, you should steal ideas from your competitors. However, never use the same content. Duplicate content will also be penalized by Google and is frowned upon generally. Emulate success, but be cognizant of keyword difficulty, which measures your chances of ranking with a keyword phrase due to significant competition. Also, be aware that Google almost always rewards brand keywords to the owner. You’re unlikely to trick Google into ranking you with your competitors’ brand names.
3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It's pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.
Jaaxy is for real and here to stay. Stay on top of the board with this tool. There are many keyword tools online and some are very good, however, most provide useless data that is hard to understand. Jaaxy gives you key elements needed to find your niche market. Traffic, Competition and SEO success possibility. those three elements alone are driving factors to know what to market and will save you hours of research time. I recommend getting going on Jaaxy and finding the training videos and watch them. They really show what this tool can do. Jaaxy is developed and managed by the owners of Wealthy Affiliate so the information works as designed in order to help anyone be successful in an online business

They also seem to be getting this wrong often enough that I've got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it's handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).
Jaaxy keyword research tool is a web-based tool which requires a membership to use. Providing High-quality SEO keyword research information to the user to allow them to produce content on their site that will rank and get actionable traffic. Jaaxy pulls information from Google, Bing, and Yahoo, to show the most relevant information regarding keywords. Not just pay per click data, but the right data that shows you what you need in order to properly put together a post or a page and get it on page 1

This is something I’ll admit that I’ve done in the past – just assumed that ‘these are the keywords consumers must be using’, but keyword research tools have shown a plethora of terms that I certainly wouldn’t have managed to come up with, and I agree that as the language of products evolve, we should do regular checks to ensure we’re keeping up with that evolution.
XML sitemaps are especially useful because it lists your site’s most important pages, allowing the search engine to crawl them all and increase understanding on your website’s structure. Webmasters use the XML Sitemap to highlight the pages on their sites that are available for crawling. This XML file lists URLs together with additional meta-data about each of these links.
Jaaxy keyword research tool is a web-based tool which requires a membership to use. Providing High-quality SEO keyword research information to the user to allow them to produce content on their site that will rank and get actionable traffic. Jaaxy pulls information from Google, Bing, and Yahoo, to show the most relevant information regarding keywords. Not just pay per click data, but the right data that shows you what you need in order to properly put together a post or a page and get it on page 1
×