Remember, again since the Google AI is tracking real user behavior and using that as a quality signal - we are trying to avoid the scenario where the user visits out page and then clicks the back button which effectively takes him back to Google to search again or continue the search. If this happens, it indicates that users did not find the information they are looking for on our site.

Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
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