Once you’re done getting the trust, you’ll want to ensure that your content resonates with your audience and other bloggers. As we know, every of our content on the web is meant for the end user. That said, a good website is bound to see more traffic, better links, higher retention rate, more shares and smaller bounce rates. The bottom line; off-page analysis gives you a better picture of the impression your site leaves on users.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
Don’t underestimate these less popular keywords. Long tail keywords with lower search volume often convert better, because searchers are more specific and intentional in their searches. For example, a person searching for "shoes" is probably just browsing. On the other hand, someone searching for "best price red womens size 7 running shoe" practically has their wallet out!
A proper SEO audit guide should always include the XML Sitemap Check because doing so will guarantee that User Experience always lands on a positive note. For you to make sure that the search engine finds your XML sitemap, you need to add it to your Google Search Console account. Click the ‘Sitemaps’ section and see if your XML sitemap is already listed there. If not, immediately add it on your console.
We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
Tip - while building internal links you should also use keywords you want to rank the target page for as the text anchors on the linking page - without fear of over-optimization that you would have to worry about when you go about creating off-page links. However, do make sure your anchors are rotated amongst the different primary keywords of your target page. If the anchors appear in sitewide link areas (such as header and footer) its fine that the same anchor appears. Google is OK with that.
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
We also have a very unique “Local Search” only keyword search that cross references the populations of all towns and cities in USA, Canada & UK. So you can put in a search like “plumber” then choose to see all the cities in “California” with a population of between 50k – 100k and it will spit out plumber suggestions attached to the locale. Pretty neat.