Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?


The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html 

Ultimately, an SEO audit is only helpful if it is understood, and an SEO company is only good if it is helpful. Choose an experienced, data-driven and professional digital marketing company for your SEO audit. But also choose a good, trustworthy and transparent digital marketing company that will sit down with you to explain their audit in plain terms.

Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
ccTLD plays a role in stating which specific search market/location your site wants to rank in. Some examples of ccTLD would be websites ending in .ph, .au, etc. instead of the more neutral .com. If your website is example.ph, then you can expect that you’ll rank for Google.com.ph and you’ll have a hard time ranking for international search engines like Google.com.au. If you have TLDs that are neutral (.com, .org, or .net), then Google will determine the country where you can be displayed based on the content you publish in your site and the locations of your inbound links.
External duplicate content is when you copy-paste content from other websites. Usually without placing a link to the original source or using canonical attribute. Google dislikes such content for one simple reason. It doesn’t add any value to end users and the Internet in general. If you have to choose between copying articles from other sources or not having any at all, I’d suggest you choose the latter.

Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?
Here is the annual pricing for KWFinder. I use the tool so much that I always go for the yearly pricing because of how much you can save (44% to be exact!). If you look at the alternatives, SEMrush cheapest plan is $69.95 a month and keywordtool.io cheapest price with search volume is $88 a month. So really, KWFinder is a pretty good deal when it comes to pricing! The basic plan gives you 100 searches per 24 hours, which is plenty for most people.
Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
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