However, this does not mean you cannot topple them. It just takes more of an effort in terms of content as your page has to build the trust. That is why you will see the "Google dance" happening for fresh content from a site that is not yet trusted or is not very authoritative. Google gives your page a chance and measures user click-throughs when it pushes you to certain spots in the SERPs and then measures user engagement levels when the traffic hit your site through those positions in the SERPs.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
The WA Keyword tool works well also and I am glad you like it. I use it as well. The reason I prefer Jaaxy is because it is an entire suite of tools in one package for an affordable price. Good choice to wait until you can budget for it. The free version gives a good taste of what is available but the paid versions both Pro and Enterprise are truly game changers. Once you make the leap you wont go back.

Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).

I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.


QSR (Quoted Search Results) – This is your competition. This is the number of websites using the same exact keyword you searched for.  If you aim under 400, you have a good chance of getting ranked (300 is ideal). I try and keep mine below 150 so I have a much better chance of getting results much quicker  The opportunities are truly endless for keywords and having this information is extremely helpful

How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.


Some generic words like flowers, for example, may be associated with a wide variety of ideas, images, concepts and instructions. The extent of this term matches very little (or no) market demand, but what happens if I forgot that tomorrow is my wife’s birthday? Urgent search appears for emergency needs. Instead of searching for ‘flowers’ or ‘flowers delivery’ I could look for ‘flowers delivery 24hs’ or ‘flowers delivery same day'.


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I like to start with Google first, because Google looks at more of the words within our blog post and tends to keep content evergreen longer. This method is so simple and I learned it from Lena over at WhatMommyDoes.com. Simply go to Google and start typing in a couple words related to your blog post. It will give you suggestions of what people are searching for – hello, keywords!
Its important that you setup your social channels and interlink them and then engage with your users on social with the right content and drive traffic to your site through these channels. Racking up fake signals and fake followers who do not engage or visit your site through the channels, is easily detected by Google as false and it does not help your rankings.

If we do a search for “chili recipe” on Pinterest, they’ll give us a related search bar. See all those colored boxes with single words? These words help you build keyword phrases to use in your blog post and Pinterest marketing! Try tacking on keywords by clicking the boxes until Pinterest gives you no more suggestions. This will give you a super-detailed longtail keyword that you can use in your pin description.


Keyword research is a constant process. Trends change. Seasons change. Popular terms and catch-phrases change. SEO and marketing agencies are a great resource for ensuring that keyword research is done on a regular basis. You should refresh your research at least quarterly, ideally monthly, to stay ahead of your competitors. Partnering with a reputable SEO agency is a great way to ensure you’re always ahead of your competition.

Given you have a good idea of where to start and are fairly confident you are speaking the same language as your client, jump start research by generating related keyphrases and long tail variants with the ever so easy to use Google Autocomplete. This tool makes predictions based on what you are typing that are a reflection of Google search activity.
If you have an "Action against Site" notice - then your site drops out totally from the SERPs and you have essentially been de-indexed. There will be a notice from the manual webspam team (real person) inside Search Console messages. If this happens, you cannot do much other than fix things and then send a plea and appeal to Google literally begging them to put your site back in their index - because you have cleaned up everything you do (or your SEO company did to your site).

This is an outstanding tool and a must-have for anyone serious about online commerce. Once you learn the way around it is a great suite to add to the collection.  I highly recommend trying it out for your self. With all the features available within the suite, you will start to notice it is the only tool you need to provide the proper information to get organic traffic to your website. Outperform PPC sites by getting the data that will allow you to rank for free instead of paying per click. I have several posts that are on page 1 while others are paying per click to be there. Jaaxy is what got me there.

Checking if your site is indexed properly is essential. You can do this inside Search Console. You need to make sure that all your pages are crawled and indexed and that you don't have any 404 errors or other page indexing issues - which includes the AMP (Accelerated Mobile Page) indexing issues - should you already have submitted your AMP powered site for the mobile index.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Now for the fun part. Let’s dive into the dashboard. In this example below I am going to use the keyword “blogging.” So for me, I want to know the search volume for anywhere because a lot of my sites target the entire internet, I don’t care what country they are in. And I choose English as the language. You can easily change the location. If you are working with local clients it might make sense to narrow it down to a city or state. Note: you can also import a CSV of keywords if you are coming from a different tool or have a large list.
An SSL certifcate is an absolute must. Even if you are not giving visitors a login, for them to access certain areas of your site - getting an SSL is essential now and does help in boosting your trust and help in ranking higher. For ecommerce sites and other sites that provide login areas - its an absolute must, or users of chrome will see a "red screen" while they access your site.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?

The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
So Let me Show you A Quick guide that how to use monitor backlinks Tool.Before Start Ahead make Sure that you have a Monitor Backlinks Account. if you don’t have Then please make A account first.You can Make An Free Account And Monitor backlinks Give you 30 days Free Trial free Of Cost And you don’t need to Add Any Payment Option. just add Your email Address and just Make your Account.With free trial you can Add your own Website for checking Links and Two  of your Competitors websites.So Don’t Waste time Make Account First and Signup Now.

Every online search starts with a keyword. This can be, by simply typing in your keyword into the Google search box or by using voice activated search. Based on the user input, search engines will return the most relevant results to answer the query. Optimizing your content and ranking for the right keywords, determines the success of your website and your online business.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
For the price of membership to Wealthy Affiliate you get access Jaaxy, hundreds of training videos, step by step training plans, A site builder tool and too many other features to mention here. The Wealthy Affiliate monthly membership fee is much less than the Jaaxy Pro fee ($49) and you get access to a ton of useful tools including Jaaxy. I have a review of WA that will walk you through all the bells and whistles including the version of Jaaxy that is included.
Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.
Performing a pagination audit can affect your SEO efforts in your site because it deals heavily with how organized your pages are. Meaning, that task of pagination audit is done with the end goal of organizing sequential pages and making sure that these are all contextually connected. Not only is this helpful for site visitors, but it also projects a message to search engines that your pages have continuity.
Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
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