I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
Sometimes, you will find a keyword that you want to use, but there are simply too many rival websites around it. The search analysis feature included in Jaaxy allows you to take an in-depth look into what your competition is doing. To do this, you will have to provide the keyword for which you intend to rank your content into the search analysis bar and then press “find keywords”
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
One important strategy for getting specific enough to rank is researching long-tail keyword phrases. For instance, instead of searching for travel agent, a user may prefer the specificity of “Disney travel agents for European cruises.” Seventy percent of Google search are long-tail queries. Long-tail presents the opportunity to optimize for your target audience. As you research keywords, look for long-tail keyword phrases you can prioritize.
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We also have a very unique “Local Search” only keyword search that cross references the populations of all towns and cities in USA, Canada & UK. So you can put in a search like “plumber” then choose to see all the cities in “California” with a population of between 50k – 100k and it will spit out plumber suggestions attached to the locale. Pretty neat.