2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
Remember, again since the Google AI is tracking real user behavior and using that as a quality signal - we are trying to avoid the scenario where the user visits out page and then clicks the back button which effectively takes him back to Google to search again or continue the search. If this happens, it indicates that users did not find the information they are looking for on our site.
For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” keyphrases.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.
Once you’re done getting the trust, you’ll want to ensure that your content resonates with your audience and other bloggers. As we know, every of our content on the web is meant for the end user. That said, a good website is bound to see more traffic, better links, higher retention rate, more shares and smaller bounce rates. The bottom line; off-page analysis gives you a better picture of the impression your site leaves on users.
The WA Keyword tool works well also and I am glad you like it. I use it as well. The reason I prefer Jaaxy is because it is an entire suite of tools in one package for an affordable price. Good choice to wait until you can budget for it. The free version gives a good taste of what is available but the paid versions both Pro and Enterprise are truly game changers. Once you make the leap you wont go back.
Hi there! I'm Claudia and I'm your SEO website audit guide -- I help people make more money online. My husband, Garrett, and I are bloggers and marketing consultants who seek to teach others the fundamentals of digital marketing and search engine optimization so that they can grow their businesses. Whether you are a freelancer, (or aspiring freelancer) looking to offer more services to your clients, or a blogger looking to grow, we have what you need to learn the fundamentals of digital marketing and SEO to start making more money. We're glad you're here, considering our online training program.
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers.
QSR (Quoted Search Results) – This is your competition. This is the number of websites using the same exact keyword you searched for.  If you aim under 400, you have a good chance of getting ranked (300 is ideal). I try and keep mine below 150 so I have a much better chance of getting results much quicker  The opportunities are truly endless for keywords and having this information is extremely helpful
Tip - while building internal links you should also use keywords you want to rank the target page for as the text anchors on the linking page - without fear of over-optimization that you would have to worry about when you go about creating off-page links. However, do make sure your anchors are rotated amongst the different primary keywords of your target page. If the anchors appear in sitewide link areas (such as header and footer) its fine that the same anchor appears. Google is OK with that.
1. AdWords Keyword Planner - It's still the standard, although Google keeps making changes that just aren't helpful. I get that they want us to treat closely-related keywords in such a way that we're not creating multiple pages when we should just have one, but I'd appreciate it if they'd still break down the volume for each keyword that makes up a group (or at least list the keywords they're clumping together into a group).
Of all the tools listed in this article, Moz Link explorer is an old one & quite popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMOZ though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.
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