[click_to_tweet tweet=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience. – Ankit Singla, MasterBlogging.com” quote=”It’s not rocket science: the more lucrative the keyword, the tougher the competition. And unless you’re a big-name brand yourself, it’ll be nigh impossible to compete against those with more manpower, funds, and experience.”]
One important strategy for getting specific enough to rank is researching long-tail keyword phrases. For instance, instead of searching for travel agent, a user may prefer the specificity of “Disney travel agents for European cruises.” Seventy percent of Google search are long-tail queries. Long-tail presents the opportunity to optimize for your target audience. As you research keywords, look for long-tail keyword phrases you can prioritize.
I know there are other tools that have nice features as well and I have tried some of them, but I always come back to Jaaxy, why? because it is very accurate with the data it provides and is easy to use once you get into it. From SEO to finding available affiliate programs for products to checking my ranks in SERPS It has it all in one package. I love it.
If we do a search for “chili recipe” on Pinterest, they’ll give us a related search bar. See all those colored boxes with single words? These words help you build keyword phrases to use in your blog post and Pinterest marketing! Try tacking on keywords by clicking the boxes until Pinterest gives you no more suggestions. This will give you a super-detailed longtail keyword that you can use in your pin description.
It’s important to note that entire websites don’t rank for keywords — pages do. With big brands, we often see the homepage ranking for many keywords, but for most websites this isn’t usually the case. Many websites receive more organic traffic to pages other than the homepage, which is why it’s so important to diversify your website’s pages by optimizing each for uniquely valuable keywords.
1) Ahrefs to quickly see “the big picture” when it comes to any keyword I'm researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It's one of my favorite tools.
Once you’re done getting the trust, you’ll want to ensure that your content resonates with your audience and other bloggers. As we know, every of our content on the web is meant for the end user. That said, a good website is bound to see more traffic, better links, higher retention rate, more shares and smaller bounce rates. The bottom line; off-page analysis gives you a better picture of the impression your site leaves on users.
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I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
If the pages you’ve created don’t rank for the keywords you’ve selected, you should re-evaluate your content strategy and adjust. If your page isn’t generating organic traffic, focus on less competitive keywords. Unfortunately in reality this is pretty common. The good thing is, you’ve collected a lot of actual keyword data at this stage. Adjust your keyword strategy and use this data in your advantage.
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We need a metric to compare our specific level of authority (and likelihood of ranking) to other websites. Google’s own metric is called PageRank, named after Google founder Larry Page. Way back in the day, you could look up the PageRank for any website. It was shown on a scale of one-to-ten right there in a Google toolbar that many of us added to our browsers.
NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.
Jaaxy without a doubt provides the value needed to justify the 3 price ranges. I have switched to only Jaaxy as I have found the data provided is amazingly accurate and all the features available really make SEO and Keyword research easy. Jaaxy is fantastic for Niche research and once inside there is training available to assist with that and while you find a great niche you can also find out if the domain name is available and click to purchase easily. Infact I have a post about using Jaaxy to find a niche market https://webincome4me.com/how-t…
You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.
Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
Yes Jaaxy has it all really. Not just Keywords and an Awesome new Rank Checker but also competition information and other methods for searching. Much More under the hood than what is a first glance..Highly recommend getting in with Pro Or Enterprise BEFORE SEPTEMBER so you can keep the current price structure. Those in after September will be subject to new prices..I am Glad you like jaaxy, keep using it and you will see how accurate the data really is.
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I used to work on Youtube and blog at the same time. But when Neil Patel removed keywords research option for Youtube from Ubersuggest. I was shocked. Currently, I am working on the education board result and using free tools because I am new and have not enough money to consume paid tools. But your article taught me about more free keywords research tools. I will try them all. Thanks.