Its important that you setup your social channels and interlink them and then engage with your users on social with the right content and drive traffic to your site through these channels. Racking up fake signals and fake followers who do not engage or visit your site through the channels, is easily detected by Google as false and it does not help your rankings.
2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
For high-volume searches, keyword selection tools are usually quite efficient. Conversely, when the volume is low, the results are often misleading or near zero. In 2004, Google engineer Amit Singhal announced that over 50% of searches on Google were unique. Also, a 2009 study showed a 22% increase in the length of the search strings of 8 words or more.
You can also indicate which pages don't need to be crawled or are not important. You call the Googlebot to crawl and index your site from inside the Google Search Console. However, do note that although Google "looks" at your sitemap - Google is more interested in doing a raw crawl of your site - jumping from one link to another to spider all the pages in its database. By doing that, it also forms a link map of your site into its own index - which tell it which pages on your site are the most important pages (they are the ones that have the most links - the most prominent links).
How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
Now for the fun part. Let’s dive into the dashboard. In this example below I am going to use the keyword “blogging.” So for me, I want to know the search volume for anywhere because a lot of my sites target the entire internet, I don’t care what country they are in. And I choose English as the language. You can easily change the location. If you are working with local clients it might make sense to narrow it down to a city or state. Note: you can also import a CSV of keywords if you are coming from a different tool or have a large list.
What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
I will be creating a resources page with a massive set of links to the best tools. Please do subscribe to get the alert when I post it. I’ll also put up my live audit series shortly on my new Youtube Channel. That has a ton of stuff in it! There’s some neat look over the shoulder audits. A lot of the stuff has to be done manually and by just using a handful of tools. You don’t need too many weapons!
KWFinder is one of those tools I use multiple times throughout every single day. Whenever I come up with an idea for a post or am writing a post I always make sure to check on the keyword volume and difficulty. It makes the process for keyword research way easier than other tools! I am always surprised by how fast the tool returns the results. Especially if you compare it to alternatives like Long Tail Pro, which I stopped using a long time ago. Whether you are blogging, creating landing pages, or writing any kind of content for the web, I highly urge you to try KWFinder. It is become a crucial part of my toolset and I would not be as good of a marketer without it.
As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.
This will instruct search engines to avoid this specific link. The attributes found above helps define the relationship that a page or content has with the link it is tagged with. Nofollow links are mostly used in blogs or forum comment because this deems spammers powerless. This was created to make sure that inserting links is not abused by those who buy links or sell them for their gain. As a webmaster, it is your job to check your pages for these links. Inspect the code and see if the links are tagged with its corresponding follow or nofollow attribute.