Once you’ve profiled your customers, it’s time to brainstorm what topics your target audience is interested in. What topics are people searching for related to your business? “Google suggest” is a wonderful resource for brainstorming keywords. Google will predict queries based on audience patterns and, by doing so, reveal popular search queries. Social media, YouTube and Wikipedia also similarly reveal search trends by attempting to complete your queries. Do not forget about on-site search! You may have a wealth of topic data in your own analytics. Your website analytics will reveal what your customers are searching for on your website.

Once you’ve profiled your customers, it’s time to brainstorm what topics your target audience is interested in. What topics are people searching for related to your business? “Google suggest” is a wonderful resource for brainstorming keywords. Google will predict queries based on audience patterns and, by doing so, reveal popular search queries. Social media, YouTube and Wikipedia also similarly reveal search trends by attempting to complete your queries. Do not forget about on-site search! You may have a wealth of topic data in your own analytics. Your website analytics will reveal what your customers are searching for on your website.

1. AdWords Keyword Planner - It's still the standard, although Google keeps making changes that just aren't helpful. I get that they want us to treat closely-related keywords in such a way that we're not creating multiple pages when we should just have one, but I'd appreciate it if they'd still break down the volume for each keyword that makes up a group (or at least list the keywords they're clumping together into a group).

To use this feature, click on the second tab that you will find on the top right bar. Type in the keywords that you want to view the performance of, and also type in the name of your domain. Hit the search button and allow the software to find whatever you are looking for. Site rank will analyze the top page of Yahoo, Google, and Bing to find where your site could be. Jaaxy will also show you how your post or page is performing, so you will know if it is climbing or dropping in the search.

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