Keyword research should come first in your digital marketing strategy. Increasing web traffic remains the most important criteria for measuring marketing success and all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their top digital marketing priority. Though SEO continues to evolve, keyword research and content strategy remain the cornerstones of digital marketing.
How do you go about a Pagination? You have to simply place the attributes: rel=”prev” and rel=”next” in the head of each page in the series. Perform an audit by using an SEO Spider tool. While doing this, make sure that the attributes serve its purpose and that is to establish a relationship between the interconnected URLs that directs the user to the most relevant content that they need.
Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?
Just because a phrase didn’t appear in either of these tools doesn’t mean there is no demand for it. There are other ways to confirm that someone is interested in this topic. And for the blog posts and articles that target the informational keyphrases, we aren’t necessarily looking for huge demand. Any visibility in search can make a big difference in the performance of a post.
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The experts love SEMrush, but will you? Take the tool for a test drive and decide for yourself. For a limited time I'm giving all my readers an exclusive one month free access to SEMrush PRO. You'll get unrestricted access to all the tool's features. If you decide SEMrush is not for you, cancel anytime during the one month trial and you won't be charged a penny.
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.
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If you want a quick and dirty analysis of a URL, this free backlinks checker is the place to come. It’s free and the information is basic but comprehensive. Because it is so simple to use, it is perfect for the beginner. It is a fast way for any marketer, beginner to advanced, to analyze the links on a URL. You do need to have an idea what backlinks are and how they fit into an overall ranking strategy in order to use the information effectively.
We do a weekly checkup of our traffic count and once we saw the sudden drop, we knew something was wrong. The problem was, we didn’t do anything. I just published a new post and it suddenly became that way. I won’t go into how we investigated and fixed the cause of the drop, but this just goes to show how important it is to do a regular check of your traffic in Google Analytics. If we didn’t do the regular checks, then our traffic count might have just stayed that way until it becomes a crisis.
There are many tools that can be used here as well to show you the SEO strategy of your rivals. Use this section to see where their strategy is working and build upon it, and where it is failing them, and then talk with your digital marketing firm about how to avoid those same pitfalls. This section should include actionable next steps for you and your firm to follow.
Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization – consisting of different factors that are inside your website need to be checked and optimized, offsite optimization – consists of different factors that deal with links that connect other websites to yours, and technical optimization – everything technical (codes and other factors that need IT expertise). All of these are important for your rankings and should not be disregarded. But the challenge is to find the pain points out of all these facets and fix them.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
There are so many Seo Tools Which Are used To Check Backlinks of your own website and Your competitors too. Tool Like Ahrefs , Semrush , Moz , Spyfu Etc These Are best Seo tools for Check Backlinks. But if you are A new Blogger or Just Starting your Digital Marketing career Or Blog then you Can’t Afford These Tools Because of Their Price Ranges. These Tools Are Too Costly And On the Other hand Monitor Backlinks is Best for Newbies.
NAP acronym sands for Name Address Phone. You need to ensure that your are consistent in the way you list your Name, Address an Phone data on your site and on other citation and directory sites. Discrepancies in the way you are listed across various properties including your own site and on Google+Local, Google Maps, Yelp, and all the other directory and citation sites - can result in the Google Local engine to not give you ranking points for the local seo citations.
First, make sure that you have an XML sitemap for your website and have submitted it to Google Search Console. This will tell the search engine where all your webpages are so that they can be crawled. And it also establishes you as the original author of your site content, which can stop it being removed from search engine listings for duplicated content.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Every online search starts with a keyword. This can be, by simply typing in your keyword into the Google search box or by using voice activated search. Based on the user input, search engines will return the most relevant results to answer the query. Optimizing your content and ranking for the right keywords, determines the success of your website and your online business.
We also have a very unique “Local Search” only keyword search that cross references the populations of all towns and cities in USA, Canada & UK. So you can put in a search like “plumber” then choose to see all the cities in “California” with a population of between 50k – 100k and it will spit out plumber suggestions attached to the locale. Pretty neat.