There is a myriad of search algorithm updates, erratic market trends, increase in competition, among other things, all the more reason for you to be always on the move. With the help of the different tools that you can easily access with just a google searc>h away, all of these can be done in a snap. If you are committed to these practices, SEO ranking would just be a light feather on your workload.
To find keywords which generate traffic and conversions, try to use modifiers that are appropriate for your niche. If you run a business that sells on a large scale, modifiers such as the words ‘wholesaler’ or ‘retailer’ can help you find your ideal client. People looking for quality use modifiers such as ‘best’ or ‘elegant,’ while those looking for the best price use ‘cheap’ or ‘discount’ to find your product.
An SEO audit is the process of following a checklist or tool (or both) to evaluate how search engine friendly a website is. An SEO audit will consider on page factors (on the website itself) and off page factors (including inbound links and brand search volume). A good SEO audit will consider the crawlability, indexability, and quality score of a website based upon up to date Google ranking factors.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Anjali, I think you should start with the Keyword Planner from Google. As a free option it is one of the best. SEMRush is great but you need to pay for it to be really effective. After GKP (Google Keyword Planner) I would also take a look at the other, more unknown suggestions Ankit talked about like KWFinder or Keyword Eye – they are quite good and will sometimes reveal keywords you wouldn’t find otherwise (for free).
I know there are other tools that have nice features as well and I have tried some of them, but I always come back to Jaaxy, why? because it is very accurate with the data it provides and is easy to use once you get into it. From SEO to finding available affiliate programs for products to checking my ranks in SERPS It has it all in one package. I love it.

To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.


Website optimization is made up of different facets that need to be optimized individually in order for your site to slowly reach the top spot in the first page of the search results. Onsite optimization – consisting of different factors that are inside your website need to be checked and optimized, offsite optimization – consists of different factors that deal with links that connect other websites to yours, and technical optimization – everything technical (codes and other factors that need IT expertise). All of these are important for your rankings and should not be disregarded. But the challenge is to find the pain points out of all these facets and fix them.
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Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
Once you’re done getting the trust, you’ll want to ensure that your content resonates with your audience and other bloggers. As we know, every of our content on the web is meant for the end user. That said, a good website is bound to see more traffic, better links, higher retention rate, more shares and smaller bounce rates. The bottom line; off-page analysis gives you a better picture of the impression your site leaves on users.

Every online search starts with a keyword. This can be, by simply typing in your keyword into the Google search box or by using voice activated search. Based on the user input, search engines will return the most relevant results to answer the query. Optimizing your content and ranking for the right keywords, determines the success of your website and your online business.
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
3) Google: This is pretty straight forward but it’s the main reason I like it. I search for my main seed keyword in Google, and use the keywords that Google itself highlights in bold on the search results, plus the “Searches related to” section at the bottom to get keyword variations or LSI. That’s basically what Google is telling you that topic is about. No need for a thousands other tools. I use these to optimize the on page of my target pages as well.
Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
Long tail keywords are the low hanging fruit of keyword research. These are phrases with low competition, and generally low search volume as well. While any individual long tail keyword might not attract a ton of organic traffic, targeting them en masse can be an easy way to quickly pick up steam in your niche and poise yourself for tackling more competitive search terms.
There are a ton of tools available to check backlinks. Moz, ahrefs, Majestic and plenty more. But most of these more well-known products have something in common--They're pricey. On top of that, most of them are enterprise level so the average blogger just starting out doesn't have the budget for it. So I set out to find an alternative. Enter Monitor Backlinks.

3) KWFinder is one of the "newer" kids on the block, but it's probably just about the easiest way I have found to find new long-tail keywords quickly. A couple of things I like about this tool is that it allows me to create lists of keywords. So I can group up my different sites by lists and revisit them at a later date. I can export the data to CSV and start building out campaigns. It also keeps a nice scrolling list of the last 20+ keywords you have looked up. The SEO difficulty indicator comes in very handy as well! As far as ease of use goes, KWFinder wins hands down.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.
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Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.

Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
Todd, as a Wealthy Affiliate member, I have known about Jaaxy for a while, but never fancied spending the membership money whilst I had access to the keyword search tool offered by Wealthy Affiliate. However, I have now started piloting Jaaxy on the first 30 free searches, and boy if you are right! It is truly a powerful tool, which not only enables a genuine keyword search which reflects Serp ranking on the major SEO (and I have tested this myself by ‘playing about’ with keywords on these platforms), but it also offers website ranking, which for the same price you never find on alternative keyword search tools available on the market. To me, this in itself is a winning combination – definitely worth the upgrade to Pro membership!
Great Top 10 keyword research tools list. Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. I have also been using DYNO Mapper (http://www.dynomapper.com) as a keyword research tool. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.
What this does is give you an idea of how realistic it is for you to target keywords with high commercial value. You want to go after keywords with some volume, because they’ll have a better return in terms of traffic. But you don’t necessarily want to go after the most competitive keywords, because you’re less likely to be able to rank for them. You’re looking for a sweet spot.
If the pages you’ve created don’t rank for the keywords you’ve selected, you should re-evaluate your content strategy and adjust. If your page isn’t generating organic traffic, focus on less competitive keywords. Unfortunately in reality this is pretty common. The good thing is, you’ve collected a lot of actual keyword data at this stage. Adjust your keyword strategy and use this data in your advantage.      
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